After 2024, what mindset should be used to create websites?
2 MIN READ
Yuto-san, I'd like to discuss future web strategy.
In recent years, various platforms such as SNS like Instagram and YouTube, and blogs are being utilized, aren't they?
Given that, how should we create a website?
What's important is the combination and the story.
First, by 'combination,' I mean not just the website, but always thinking about linking with SNS and media.
If a website is a store, then SNS and media are the customer acquisition channels. Moreover, modern people research and buy products and services through SNS rather than through advertisements like banners.
Since you won't get sales unless both the store and promotion are clear, it's important to consider the overall design of SNS and media in addition to the website from the beginning.
I see. What is the other 'story'?
The modern market is overflowing with products and services.
Therefore, marketing differentiation is also necessary.
People are most likely to act when something resonates with their hearts, so it's important to share resonant stories and messages on the web and increase your fan base.
I see! Share content on SNS and media, and sell on the website. It's important to properly design the overall flow!
Yes! We've also built our business using a similar method, so there's no doubt about it.
WRITTEN BY
クオン編集部
私たちは事業デザインとマーケティング、高品質な技術をご提供するWEB制作会社です。これまで大企業から中小企業まで数々のプロジェクトを支援させて頂きました。14年積み重ねた中で培われた知識、知見、技術を多角的にご提供。また、人材の育成を通して自走できる体制づくりまでサポート。事業視点の技術×質×戦略でビジネスを支援します。
