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Apps over browsers? Is the era returning from apps to browsers?

Apps over browsers? Is the era returning from apps to browsers?

I heard that Rakuten will start a browser-based game business.
Honestly, I thought they've hit on a good idea with this.

I was thinking that apps are not something that will last forever.
Eventually, everything will return to browsers.
With that in mind, I stopped learning app programming.

That's because apps are troublesome at the point of 'downloading'.

The difference between apps and browsers, if you ask, is their behavior.
Apps are smoother and easier to use than running them in a browser.

However, such technical differences will be resolved over time.
History has proven that, hasn't it?
If you told me 10 years ago that Javascript would displace Flash, I might not have believed you.
That's how much the situation now differs from 10 years ago.

Imagine an era where browsers can achieve behavior comparable to apps.
If you search from a browser and bookmark the target game, that would be enough.

There's no need to download any heavy data.
From the development side, languages will be unified, making it easier.
Even web frontend engineers can develop apps.

Currently, it's necessary to create two types of apps: one for Android and one for iPhone.
Furthermore, the process of review must be passed.
However, with browsers, you can publish as many apps as you like without any review.

If browsers could achieve app-level performance.
Honestly, there would be no need to bother downloading an app.
It would just be a matter of bookmarking it.

For example, Google is advancing the AMP project.
It's a plan to speed up website behavior to the level of native apps.
It's a system that improves display speed to app-level by utilizing a framework called AMP HTML.

In fact, I tried it out on part of my blog.

Then, although limited to AMP-compatible pages, display was achieved at a speed not much different from apps.
However, the AMP project is still an ongoing project.
Currently, Javascript can hardly be used, and there are many restrictions.
This means it's utilizing caching, and well, it's only natural, if you think about it.

However, the old HTML5 and CSS3 were like that, weren't they?
There is no doubt that it will evolve rapidly.
I wonder if things like executable caching will be possible even for Javascript.

Furthermore, javascript APIs that enable 3D rendering are also rapidly evolving.
Browser-based ones like WebGL have also increased in practicality.

WebGL Samples
http://webglsamples.org/

Even currently, it can operate to this extent with only a browser.
Within the next 10 years, app-level operation must be realized through browsers.

Furthermore, browsers such as Google Chrome are also conducting various other experiments.
For example, an experiment to enable the use of functions via Bluetooth from websites.
Experiments to enable push notifications from websites are also simultaneously underway.
Rather, push notifications can already be implemented, and sites that have introduced them can also be seen.

Even looking at this situation, the future where browsers replace apps is not so far off.
The era will come when functions comparable to current native apps can be realized with browsers and websites.

That is why PCs like Google's Chrome Book are being born.
The appeal of cloud-based, lightest, and affordable devices lies in the future.
If that's the case, what can be considered is an app platform centered around website browsers, isn't it?

Long ago, it existed in the era of Flash games.
A portal site-like position, collecting apps playable on websites and instantly bookmarkable.
It can be expected that a platform similar to the current app store will emerge.

By the way, I feel like I've experienced this flow from apps to websites somewhere before.
Yes, it's similar to the transition from Flash to Javascript.
Ultimately, things brought in from outside are eliminated, and they are consolidated into things that are self-contained within websites.
Eventually, all current apps will be realizable with just browsers.

In that regard, Rakuten's decision might be a very forward-looking one.
Some people might say, 'Browser games, now of all times?' but is that really the case?
However, it's an era where various devices and platforms, including VR and more, are emerging.

In the first place, how long will the current method of internet browsing be maintained?
Browsers themselves might disappear, so this is purely within the realm of speculation.
Finally, leaving that implication, I'll make a small prediction about the future.

上山 翔太

WRITTEN BY

上山 翔太

2007年からWEBデザイナー / エンジニアとして活動を開始。2015年には、セブ島にて立ち上げた日本人対象のクリエイター育成スクールと運営していたメディアを売却。その後、アメリカで事業デザインを無理やり学ぶ。帰国後は起業家育成プログラムを立ち上げ、新規事業開発、起業家育成に従事するほか、マーケティング戦略策定、ウェブ開発技術を提供。「IT留学シェアハウス」や「起業教育・支援プラットフォーム」を開発、運営。その後、株式会社QUONを立ち上げ。WEB制作事業を軸として、クリエイターと起業家を産む村づくりプロジェクトなどをバリ島と日本を中心に推進。

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