The golden rule when selling on the web! ‘Nurturing and search strategy’ is the key.

When selling products online, the words 'nurturing' and 'search' have extremely important meanings. Rather, in the current situation, if you cannot master these two, you cannot sell products explosively.

First, nurturing is about nurturing prospective customers. Not everyone necessarily wants your product 'immediately'. There are also many people who are 'somewhat interested'. We call these somewhat interested people 'prospective customers'.

In such cases, how can we get prospective customers to buy our products? Even if they initially have only a slight interest, we need to transform prospective customers into customers who say, 'I want it now!' That's where the word 'nurturing' comes in.

So, what is 'search'? Search is about searching on Google, Yahoo!, etc. When you want a product, you probably look for it using social media or websites. Nowadays, social media has become more prevalent.

However, analyzing current purchasing behavior, it seems that there's an increasing number of cases where people research products or services they saw on social media using search engines and then purchase them from a website. That's why, if your product appears high in the search results immediately when searched on Google, Yahoo!, etc., you can gain an enormous amount of traffic just from that. This is a far more stable and larger amount of traffic compared to other media or advertisements.

That's why it's necessary to conquer 'search' and ensure that your product appears high in the search results immediately when searched.

This time, we will delve into the meaning and value of the two words: 'nurturing prospective customers' and 'search'. Since this is an unavoidable path when selling products online, let's thoroughly internalize it.

How to conquer 'nurturing'.

Basically, to nurture, you need an environment where you can regularly provide 'articles', 'videos', 'audio', etc. By regularly providing such content, prospective customers will gradually come to understand and recognize the necessity of your products and services.

Even if an excellent product or service is right in front of them, prospective customers do not recognize whether it is truly necessary for them.

Haven't you also had the experience of not knowing what was right or wrong when tackling something in a new industry or field? Basically, everyone is like that. That's because they still lack sufficient knowledge input and have no criteria for judgment.

That's why, in order to enable them to judge what is right and what is excellent, prior knowledge that allows them to perceive something great as great becomes necessary. If they have the knowledge and understand that this service or product is actually necessary for them, they will buy it, right? Of course.

First, let's gather prospective customers in a place where you can regularly distribute content. Instagram or X (formerly Twitter), and ideally, a platform where there are many customers in the industry you are trying to sell to. And it's good if it's an environment where you can continuously distribute information from your side. If expectations are high in advance, even email, which is sometimes called a 'fossil medium,' will have people reading it.

Once prospective customers are gathered, we will continuously distribute and provide information. We will have them input knowledge and understand how excellent our services are and how necessary they are for prospective customers. After that, customers will develop a desire to purchase. Of course, the minimum condition for this to lead to a purchase is a good product or service that is worth its price.

How to conquer search.

Basically, what allows you to conquer search is "search words" and "article content". You need to consciously write truly good articles so that they can rank high with appropriate search words.

The more substantial your content is, the better. Thoroughly write about the theme appropriate for that article, to the extent that it surpasses any other content.

One thing you must not forget here is to write using search words. Of course, people who find articles through search arrive by entering some kind of keyword into a search engine. Search words are the thread that connects customers to articles.

To avoid making the article feel unnatural, naturally embed search words within the article so that customers can find it. Google also properly examines search words and content, and if it's substantial and the search words are appropriate, it will consider ranking it high.

Of course, the key to high rankings isn't just search words. There are many other criteria, but in any case, keep writing articles with "content" and "search words" in mind.

Authority and Information Freshness

There are two more important things: authority and information freshness.

First, authority refers to whether someone is trustworthy. For example, articles written by university professors or doctors are inherently strong in SEO. This is because Google also recognizes them as having specialized knowledge. Lawyers, tax accountants, pharmacists – people with such titles have authority, making it easier for their content to rank high. Direct activities such as consistently engaging in trustworthy activities, achieving results, or having reliable people supervise articles may also be important.

And information freshness literally means that the information is not old. For example, information in an article written 10 years ago is not necessarily the same now. Especially in technology, it evolves rapidly, so the theories of 10 years ago differ from current theories. Culture and fashion also change constantly, so it's common for articles written a few years ago to contain outdated information.

Google will not continue to evaluate such old information. If it determines that the information is old, its ranking will quickly drop. That's why you need to constantly update articles and maintain information freshness and recency. It must be information relevant to the current era.

These two are considered particularly important for modern SEO.

Just write a lot

Also, articles are meaningless unless you write them. If even one excellent article ranks high with good search words, traffic will, of course, double. Sometimes, that single article alone can account for most of a site's traffic.

However, to produce that one article, you simply have to keep writing. What kind of articles attracted traffic, what kind of content gets read by everyone? To thoroughly analyze this, you need a sufficient sample size in the first place.

By the way, it's generally better for an article to have around 2,000 to 3,000 characters. It's quite challenging, but by steadily continuing to create articles and analyzing them, you will gradually be able to produce results yourself.

If you rank high, customers who immediately want your products or services will come to you without you having to spend on advertising. It's like setting up a shop in the heart of Tokyo, where people just drop by. If they find what they were looking for there, they'll buy it, right?

Summary

Have you all somewhat grasped the meaning of "nurturing" and "search"? Current web marketing rarely succeeds without conquering these two.

Of course, it's different if you spend money. If you spend money and keep running ads, the probability of success increases. However, if you can no longer afford ads, that revenue will disappear instantly. That would lead to a rather tough battle. Ideally, you'd want a customer acquisition channel without costs, right?

Even if your search words are accurate and you manage to rank high on Google or Yahoo!, you still need to continue creating a place for "nurturing". Just because a customer has come to your store doesn't mean they have the knowledge or experience to make a purchase. The majority of them are, of course, prospective customers, so it's important to have a system in place to properly nurture them.

Ranking high with search words. And creating a place for nurturing, gradually providing information until prospective customers fully understand the value and necessity of the product. By perfecting these two steps, you can establish a system for selling products and services.

It's quite a challenging journey. This requires accumulation. However, if you keep accumulating, it's a sure continuation that will eventually get on track. Let's persevere and work hard so that we can freely sell our products and services.