Essential for sales improvement! Product improvement and marketing are inseparable!
3 MIN READ
Until a while ago, the product development stage and marketing were in a situation where they could hardly be said to be linked. Times are constantly changing. Rather than just changing, perhaps we are simply searching for more effective methods.
In fact, we have repeatedly stated through our company blog that the minimum requirement for selling products through marketing is clear differentiation, such as "we will definitely not lose here," and the accompanying quality.
It's natural that product quality affects sales. However, for some reason, many people think of selling products forcibly through marketing with mediocre product quality. That's why real-time "product improvement" becomes necessary.
There's a lot you learn when you conduct marketing daily. What was hypothesized to resonate with a certain demographic might actually appeal to a different one, and as you sell, you'll discover problems, areas for improvement, and needs.
Thoroughly analyze feedback from user usage, utilization, and advertising results, and reflect and make corrections to the product as quickly as possible. Whether or not this can be done makes a big difference in sales.
However, of course, discussion is needed regarding what kind of corrections to make. If all received needs and problems are reflected, and the product or service becomes a patchwork Frankenstein, it will become unclear what its core is. In that case, it will also become difficult for users to understand what makes it appealing.
Considering such aspects, thoroughly analyze and narrow down the points that should be reflected in products and services. By improving the product itself and finishing it as a more attractive product, it is important to spread word-of-mouth through the product's appeal.
That's why marketing has now become so intertwined with product development that they can be said to be one and the same. Creating good products is also part of marketing.
It is often said that the best content marketing is when "the product itself has an impact significant enough to change an era," but the differentiation of the product itself also plays a major role in marketing.
If you are going to start a business, create a system that can quickly and immediately improve products and services. Then, analyze and discuss the information obtained from marketing, and incorporate it with a sense of speed. Therein lies a big hint.
WRITTEN BY
上山 翔太
2007年からWEBデザイナー / エンジニアとして活動を開始。2015年には、セブ島にて立ち上げた日本人対象のクリエイター育成スクールと運営していたメディアを売却。その後、アメリカで事業デザインを無理やり学ぶ。帰国後は起業家育成プログラムを立ち上げ、新規事業開発、起業家育成に従事するほか、マーケティング戦略策定、ウェブ開発技術を提供。「IT留学シェアハウス」や「起業教育・支援プラットフォーム」を開発、運営。その後、株式会社QUONを立ち上げ。WEB制作事業を軸として、クリエイターと起業家を産む村づくりプロジェクトなどをバリ島と日本を中心に推進。
