Let’s ‘acquire customers with articles’. About the ‘absolute basics’ of article-based customer acquisition.

This time, I will tell you about customer acquisition methods using articles. Basically, by writing articles, let's solidify the flow to your website. No matter how good your site is, if there's no flow, nothing will happen. A flow is literally the path to reaching your website.

The basics of creating a flow can be divided into three: 'writing articles for blogs and owned media,' 'people interested reading them,' and 'making inquiries.' The method of creating content, having interested people read it, and turning them into fans is basically called content marketing.

That being said, those three are just one method of content marketing, and anything that fits the definition of 'content' can be content marketing. In any case, writing articles for a blog and attracting customers is considered one form of content marketing.

Basically, there are two patterns for customer acquisition through articles. One is to disseminate them on SNS like Threads or X (formerly Twitter), or to write them so they appear in the top Google search rankings for related keywords. Create accounts on Threads and X (formerly Twitter) and post a mix of articles and tweets.

About building a customer acquisition system on X (formerly Twitter) and Threads

In the case of X (formerly Twitter) and Threads, you thoroughly increase your followers. The more followers you have, the more people you can reach. However, everyone tweets frequently, so timelines are constantly updated, and a single article update is quickly swept away.

Nevertheless, both X and Threads have indicators that make posts more likely to appear on the timeline. One is the intimacy of communication. Posts from people you communicate with frequently are more likely to be displayed, so it's important to continue communicating with your followers regularly.

Also, make your content wonderfully valuable. Content with excellent substance is sought after by your followers and gets spread. It's called 'Content is King' in the industry, and high-quality content is indeed the best marketing.

About building a customer acquisition system on Facebook Pages

Currently, fewer people might be using it for marketing, but Facebook is still used by business professionals, especially men, for information gathering and communication. To put it straight, there are many people with money and budgets, so if you master it, it will lead to many jobs. However, this would be for BtoB work. Freelancers, in particular, might find it a good target.

First, create a Facebook Page. There are accounts for businesses and groups, not just personal accounts, so please don't make a mistake.

Facebook Pages can deliver articles to people who like or follow them. The key is how many people like it! If your Facebook Page gets many likes, the possibility of delivering articles to many people increases accordingly.

Regarding how to gather likes for your Facebook Page, you basically use Facebook Ads. Charge about 500 yen per day and run Facebook Ads. If you can deliver an interesting Facebook Page to the right target audience, you can acquire 1 like for about 30 to 60 yen.

Be thoroughly particular about headlines and research which headlines get clicked.

Once likes and followers gather, keep writing and distributing articles. At this time, pay attention to how you title and present them.

Thoroughly research what titles other X (formerly Twitter) and Facebook Pages use, and what images they use to make their headlines eye-catching.

Whether or not people read the article inside depends 90% on how the title is made. If the entrance doesn't look particularly interesting, no one will pay attention, no matter how good the content is.

Be thoroughly particular about your titles.

When writing articles, be mindful of keywords.

When writing articles, it is fundamentally necessary to be mindful of keywords. For each article, identify the two to three most important keywords and try to write the article by including them as much as possible and naturally.

This doesn't have much meaning for spreading on SNS, but it changes how high your search results appear when someone searches on Google or Yahoo!. Of course, it's better if it appears on the first page, and even higher up, when searched. How to display your site higher up is called SEO.

Anyway, keep writing, analyze, disseminate, and maintain.

Just keep writing, at least 100 to 200 articles. As articles accumulate, you will be able to analyze data with Google Analytics, allowing you to analyze the situation and write even more precise content.

Also, if you find an article you wrote in the past that receives a lot of traffic from searches, add more content, refine expressions, or add new content within the same article to continuously improve it.

The freshness of information is also very important. Always make sure to update to the latest information. This means that displaying old information continuously is completely meaningless. Google dislikes incorrect information. In other words, if information that was mainstream a few years ago is now different, or if trends and methods have changed, that article will be quickly dropped from the rankings.

Of course, while continuously writing articles, continue to spread them using SNS. SNS is effective for achieving short-term results, while attracting customers through SEO requires a long-term perspective. That being said, SNS also requires some time until likes and followers accumulate.

Nurturing prospective customers will also be done through SNS.

Furthermore, SNS also leads to nurturing prospective customers. By distributing articles and having them read, you make people recognize the necessity of the products and services you sell. The means of gradually nurturing prospective customers is sometimes called lead nurturing.

If the nurturing of prospective customers is not sufficient, and their interest has not been captured, no matter how many people gather, they will not pay any attention. Therefore, write articles that clearly convey what you want to say, thoroughly communicate your appeal, gain empathy, and make them interested in your products and services.

Anyway, only persistent continuation matters.

By writing articles with the content discussed this time in mind, and aiming to improve SEO while maintaining them, a complete customer acquisition system will be completed. By persistently continuing the above process, a flow of traffic to your website will be established.

However, this is a task that requires considerable patience. If you get bored halfway through or give up after three days, you will get no results at all. Therefore, resolve to see it through, and thoroughly continue writing, disseminating, maintaining, and analyzing articles.