Essential for the times! 5 Apps & Services You Can Use for Event Marketing!

In the past, event attraction mainly involved word-of-mouth, but now it's a convenient world.

There are various means to enable different attraction methods, from services that create communities to apps that can be used for event attraction.

At the same time, the spread of services and apps means that people's methods of acquiring information are also changing, and the day may come when traditional methods alone will no longer be effective.

Attract customers in a way that fits the era.

Only by fully utilizing all the cards that advanced technology deals us can more effective customer attraction be achieved.

Today, we will introduce apps and services that can be used for customer attraction and events.

The definitive solution for event attraction. Meetup.

Meetup is quite often used overseas. Many people might have used it to make friends during working holidays or studying abroad.

First, with Meetup, you set up a community or an event.

Then, people who want to go or participate can follow the event, get information, and communicate with other participants.

You could say it's like taking only Facebook's event notification feature and making it more robust.

In Japan, Meetup seems to have a lot of English conversation-related events.

This is because it originated overseas and is used by many foreigners, making it an ideal place to connect foreigners and Japanese people.

As a result, English conversation-related events gradually increased, and many of them became events focused on international exchange.

However, as its recognition grows, it seems that events centered not only on English conversation or a large number of foreigners but also on hobbies and studies are increasing.

It's probably only a matter of time until more genres are added and it becomes generally recognized.

For education-related content, including courses, there's Street Academy.

If you are planning any educational event, Street Academy is ideal.

If the event itself gathers a good reputation, they will notify you by email in advance, and customers will naturally come even without external promotion.

It would not be an exaggeration to say that it is the easiest platform for attracting participants for seminars and study-related events.

The platform also conveys a desire to actively match customers with good courses, creating a very positive cycle.

Honestly, if you have a good course, you can easily make a living just with Street Academy.

If you have any knowledge or skills that you can teach, why not give it a try?

A local community app where you can recruit for anything. Recruit with Mercari Atte.

It seems that younger generations are attracting customers here. I haven't used it yet, so I can't say for sure, but I have the impression that it's easy to gather people, especially among the younger generation.

There seem to be many options, from relatively light free listings to those that charge a proper fee, so it feels easy to post a listing casually.

The variety of genres is also diverse.

Rather, regarding this app, I wonder if some of our readers know more about it than I do. (laughs)

I'll try using it a few times myself, and if it's good, I'll add updates to this article, so please look forward to it. Everyone, please give it a try.

Classic social networks including Facebook Pages & Events, and X (formerly Twitter).

They are indispensable now. Basic social network functions.

Of course, Facebook Pages and Facebook Event Pages, as well as X (formerly Twitter), Instagram, and others, are all ideal tools for event attraction.

However, Facebook refers to Facebook Pages and Event Pages, not personal accounts. It seems some people don't know that these can be used separately from personal accounts.

For X (formerly Twitter) and Facebook, let's create separate accounts specifically for event attraction, distinct from personal accounts, and conduct attraction activities there.

By the way, methods for attracting customers using SNS, etc., are…Courses currently held at Street Academyand will be provided on the educational platform to be released in spring 2016, so please make sure to use them.

An evolved version of email newsletters. Create a list with LINE@.

Rather than customer acquisition itself, it's more about the stage of nurturing potential customers to ensure they come. LINE itself is familiar, but many people might not be using LINE@.

LINE@ could be called the definitive app for effectively approaching generations that no longer read emails.

You can send LINE messages en masse to everyone who has registered.

Furthermore, only administrators can send messages en masse, and registered users certainly cannot send messages to everyone. There is no direct interaction between registered users.

Also, registered users can send LINE messages to the administrator, allowing for direct message support.

It's like a community app that takes the best aspects of LINE.

It's even more effective if you regularly distribute information like a newsletter, so please try to master it.

Emails that make you wonder, 'Huh? Do people really read these?'

Emails, huh? I was quite skeptical about emails. To begin with, I don't read or use emails at all myself.

But I realized that was just my own perspective. If anyone thinks emails are outdated, please reconsider immediately.

Emails are being read.

Moreover, if it's an email of interest, people reportedly read it from cover to cover; emails are still being read and used today.

Ultimately, the tool used merely depends on the age group, and what's important is undoubtedly the content.

If the content you deliver is good, it will be read; if it's bad, people will get bored. It's as simple as that, and it's better to use any available tool.

By all means, let's master emails too.

Summary

Many platforms that enable event attraction have also increased.

If you master them, you can achieve a method of attracting customers where people who truly want to attend will come, even without calling and inviting acquaintances or friends.

However, there is one point of caution.

That is, let's stop relying too much on a single platform. And it's also not good to rely too much on the platform itself.

Because, after all, a platform is a service provided by some company, and it might come to an end someday.

That's why, if you rely too much on a single platform, and one day the service suddenly ends, your revenue might significantly decrease.

Without relying on a single place, comprehensively utilizing multiple methods, and enhancing the value of the event itself to enable customer attraction in any situation, regardless of what happens.

Such a flexible, risk-diversified form of customer attraction is desirable.

By all means, host attractive events and entertain your customers. And let's create fans and promote event creation that is loved no matter what.