Start here first! Basic flow of event hosting!

Even when we say 'event,' there are various forms.

From seminars, lectures, standing parties, morning meetings, meat gatherings, networking events, club events, to home parties, the forms of events are diverse. Several people gather and participate in some kind of plan. All of that can be called an event.

However, in reality, the basic flow is the same for any event. Plan, attract attendees, and operate. There is no difference in the fundamental flow.

This time, we will convey the flow common to all events. If you are planning to hold an event, please refer to it.

Don't start too big at first. Start small.

Events that can consistently secure repeat customers basically also have a community.

The larger the community, the easier it is to attract attendees to events. This is an iron rule.

If you ask what customers seek when they come to an event, it is certainly the event's plan and purpose, or the content if it's a seminar, but basically, they are 'coming to meet people'.

Of course, they are coming to gain new knowledge and experiences, but whatever the reason, their true aim is to meet someone.

Alternatively, the joy of 'knowing people here' or 'being able to play with friends' can also be one of the factors for attending.

Therefore, basically, it is only when multiple communities or one large community exist that an event becomes one that people want to attend continuously.

Therefore, when creating an event, the first thing to be aware of is creating a community.

Whether it's a home party, lunch, or morning activity, try starting with something easy to attract people to.

And by deciding on one interesting theme and continuing to hold events, try to focus on building a community where the number of people who interact regularly increases.

As the community's connections, size, and growth expand, the event itself should also grow.

The above flow is the iron rule you should remember first.

Decide on one clear event theme or purpose, and think about content that aligns with the theme.

For people to gather, there needs to be a reason.

If there is one purpose or theme for holding an event, that becomes the reason for people to gather.

The theme doesn't necessarily have to be a serious one.

For example, wear white clothes and eat white food.

Spend a day secluded, making something and drinking alcohol.

If it's something you find enjoyable, anything is fine.

When people try to incorporate a theme, they tend to create a grand philosophical and spiritual vision.

That is undoubtedly a good thing and something that should be done, and if you are trying to develop a business simultaneously with an event, it is definitely something you should keep in mind.

However, regarding events, unless it's something for input like a study group, basically having fun and getting excited is the top priority.

If having fun, being excited, and getting lively are priorities, then the theme can be anything that everyone seems to enjoy.

Decide on one theme that you find enjoyable, gather people who also seem to find it enjoyable, and let's build a community.

If you find it enjoyable, it will be enjoyable for someone else too.

Ultimately, hosting an event with a theme you find enjoyable directly leads to attracting people and is directly linked to the theme of the community itself.

Decide the venue, date, and estimated number of attendees first.

Once the theme and scale are decided, next, let's decide 'where to do it,' 'when to do it,' and 'with how many people.'

Initially, a number of people that one person can gather is good, so staff are not yet needed.

5 or 10 people are fine. Depending on the content, an even smaller scale is acceptable.

Anyway, once it's decided when, where, with how many, and how to do it, you can start attracting attendees from there.

Events basically start when the place and time are decided and there's no turning back.

Certainly, you can collect email addresses in advance, create lists, or increase the number of friends you can invite, but that is merely preparation, and you can only truly start moving once everything is decided.

That is why it is important not to misjudge the scale of attendance.

Here, misjudging the scale of attendance and taking a big gamble is like an entrepreneur investing a large sum of money without knowing how much they will actually sell.

First, here, it is important to accurately assess your own capabilities and greatly increase the number of 'winnable battles' as the community expands.

Basically, attract three times the expected number of people.

So, when it's time to start attracting people, what should you begin with first?

Basically, create a list of attendees.

List up people who said they will come by sending emails, sending LINE messages, making phone calls, or talking directly.

By creating a list, it becomes clear for the first time how many people can actually be attracted.

However, there is a major pitfall in this attendee list.

That is, two-thirds of the 'people who said they would come list' will not come.

Even when it's time to come, on the day itself, people may not feel like it, feel unwell, or have various other factors that make them stop from coming.

Because it rained, because it snowed, because they don't feel like it, because it became troublesome, and so on, they very easily decide not to come.

Please assume that roughly two-thirds will not come for one reason or another.

In other words, to actually gather the planned number of people, you need to attract three times the planned number of people who say they will come.

If you want to gather 10 people, aim for 30. If it's 20 people, aim for 60.

Please be careful, because if you take the number of people on the list at face value, you will find that hardly anyone has come on the day, which would be problematic.

From before the day of the event, run some kind of project to build excitement.

The event has already started from the stage before you begin attracting attendees.

Leading up to the day of the event, let's gradually release enjoyable content for customers, such as performer interviews, videos, text, and images, through the website and blog.

Examples of content I implemented in the past include staff and performer interviews, artists creating and publishing works through the website in line with the event's theme, and collaborations with other events or companies.

By continuously releasing content from before the event starts, the event itself will be imprinted in people's minds, and excitement will gradually build up.

Furthermore, the more enjoyable the released content is, the more it serves as promotion.

By releasing content, some people will learn about the event, and there's also a possibility that it could create a buzz and be widely spread on SNS and other platforms.

That way, you won't have to bother sending LINE messages or making phone calls, and you won't struggle with attracting customers.

However, please try to execute it after properly understanding the effort involved.

While it's important to focus on content creation and publication, the goal is to get people to come.

If content creation doesn't lead to attracting customers and ends up being self-satisfaction, it would be better to steadily reach out to people and connect with them to attract customers.

And finally, to the day of the event. Let's enjoy it to the fullest.

There are various methods for holding and operating events, but the most important thing is advance preparation.

On the day itself, there will certainly be many things to do, and in some cases, you might have to move around a lot to liven up the atmosphere.

However, there isn't much that can be done on the day itself.

No matter what the plan or content, the most important thing is not the day of the event, but the preparation period.

Whether you put effort into preparation during the preparation period determines all success or failure.

On the day of the event, let's thoroughly execute what was prepared in advance and focus on livening up the atmosphere.

The most important thing is for people to leave with feelings like 'it was fun,' 'it was beneficial,' and 'it was good.'

To ensure people leave with good impressions, on the day of the event, pay close attention to the venue and strive to maximize the satisfaction of each individual.

This time, we have explained the steps assuming a small-scale event starting with just one person.

First, let's aim to start with a small event of a few people, build a community, and gradually build it up in stages.

If the plan or theme itself is enjoyable, the scale of the event will naturally expand.