Hello. This is Kamiyama.

Today, I'd like to talk about successful startup ideas.

When you come up with startup ideas for a business or side hustle, how do you think?
Usually, you'd ask various people for opinions, look for success stories, and do research.
At such times, you care about what's good and what's bad for the world, don't you?

For example, let's say you went to show your startup idea to an important person.
And that important person would say pompously.
Your startup idea is no good at all.
Everyone, how do you feel when you're told this?

Oh, my startup idea is still naive.
Let's refine it once more.
Normally, I think you'd become discouraged like that.

But actually, there's a pitfall here.

Please think carefully.
When someone says 'it might be no good,' it means 'no one will touch it.'
Since it's already said to be no good, no one will try to do it.
In other words, generally speaking, it's nothing but an unknown territory with no competitors.

Success patterns of growing startup ideas.

Many startups that succeed rapidly have patterns where their startup ideas are called 'no good'.

For example, Facebook was initially the 10th social network service, and its market was small.
Surely, many people would not have been interested in the startup idea of Facebook.
Sony's Walkman, too, when it was first released, everyone apparently thought, 'Who needs something like this?'
However, it eventually became a huge hit after its release.
Dropbox, too, was actually ignored by investors, but eventually became a global hit.

That Peter Drucker left a famous quote regarding such startup ideas.

The greatest compliment to an innovation is, 'Why didn't I think of that?'

Ultimately, 'startup ideas that are ignored being recognized' is the criterion for explosive sales.

I firmly believe that this product/service is good.
But no one believes in my startup idea.
If you find yourself feeling this way, don't hesitate to push forward.

If your supposedly good startup idea isn't believed, it's simply because the world hasn't realized its goodness yet.
Things that are good and convenient will eventually sell.
The quality of a product or service is ultimately the greatest fundamental reason why something sells.
No matter who believes it won't sell, if it's good, it will sell and be recognized.
That's why, even if your startup idea is called bad, if you believe in it yourself, it's worth pushing forward.

Ultimately, everyone realizes it after it sells.

They wonder, 'Why didn't I pay attention to this startup idea?'
That is the nature of startup ideas that have left an impact on society.

Even if everyone denies it, if you can see through to its essence, a startup idea will become real.

There is a famous investor named Peter Thiel.
He is the founder of PayPal and also an investor.
And he says this:

"What important truth do very few people agree with?"

This question implies that the present and the future are seen differently.
What is visible at the present moment is just one perspective.

What's important is not to win the approval of the majority.
It is to find the unseen truth that the majority does not agree with.
And this truth can be found by considering how things should fundamentally become more convenient.
Everything that exists in the world will ultimately become convenient.

So, what exactly is the ultimate convenient form of things?
Beyond that question lies entrepreneurial ideas.

Think about it for a moment.
What do you think is the ultimate convenient form of the things that exist right in front of you now?
If you find an answer you can truly believe in, you should push forward, no matter who opposes you.

Peter Thiel also says this:

"Truly successful companies are those that don't fit into existing categories and whose business content is difficult to explain."
Reference:http://www.1101.com/peter_thiel/2015-04-23.html

Up until now, you've probably practiced countless times to smoothly explain your company profile, haven't you?
It's likely that not being able to clearly state your business content has been considered unacceptable, hasn't it?

Zero to One: Notes on Startups, or How to Build the Future

posted with amazlet at 17.05.18

Peter Thiel, Blake Masters
NHK Publishing
Sales Ranking: 1,449

See details on Amazon.co.jp

However, expanding startup ideas are often difficult to express with existing words.
This is because there are no words that can be easily understood with existing concepts.
Even when talking about startup ideas, people often make subtle or ambiguous faces.

A pinch is a chance. Rejection of a startup idea is proof that it hasn't been noticed yet.

In fact, the startup idea we are trying to pursue also receives 'subtle' reactions.
It's not that the business is subtle, but rather that it's hard to understand.
That's why I think it's an opportunity and worth doing.
Only by enduring the pain and believing in it can you truly create a market.

Initially, a startup idea that only you can see is actually an opportunity.
From there, it's about getting people to use it.

If it's a truly good, cool startup idea, it will sell.

If it's a truly useful idea for the world, it will definitely spread.
Ideas that receive 'likes!' when discussed are fundamentally subtle/ambiguous.
By the time you try to implement it, it's often already too late.

That's why it's better for your initial startup idea to be ridiculed.
Anyway, even if you're ridiculed, if you have something certain you can believe in.
All that's left is to fully communicate the possibilities you believe in.
At the very least, those who resonate with that vision will rush to purchase it.

Surprisingly, people often can't quite grasp truly viable business ideas.
However, if you consider what is important and what is most convenient, the answer will emerge.
Don't give up just because someone told you it's no good, or that it won't sell.

If you truly believe, with all your heart, that 'this business idea is wonderful'.
Then surely, the market will judge its true value.

This time, we introduce a must-read book for entrepreneurs. It contains everything you need to create something from nothing. Please pick it up and read it.