Half a month since seriously starting to write a blog. A memo on how to massively increase access.

That being said, there's still a long way to go.

Well, in half a month after seriously deciding to run a blog, a blog that had no access at all became a blog that attracts thousands of new users every month, so I think I did my best with the initial dash.

Ad revenue and affiliate revenue are also clearly increasing. It was quite challenging because I started writing from almost nothing half a month ago.

It's only been half a month, but I've noticed a few things, so I'll write them down as a memo. I hope it will be helpful to those who are thinking of starting a blog.

Just like the depth of content, 'novelty' and 'originality' are important for articles.

The story was supposed to be that the richer the content of an article, the better.

Google is advancing the development of search engines so that higher quality information can be found quickly. Therefore, it's better to have quite substantial content. That inevitably brings to mind the image of long texts, doesn't it?

No, in fact, the emphasis on content hasn't changed. However, this content wasn't necessarily 'better if longer' for search engines, not just for humans.

As I wrote articles, I realized that whether it was a long text exceeding 2000 characters or a short text under 1000 characters, it would rank high in search engines when it did, and it wouldn't when it didn't.

Even though I thought I had made the content quite substantial, it sometimes failed, or articles I wrote casually would rank high, so many puzzling things were happening for me.

When I thought about why this was happening, one answer came to mind.

That is, it's being judged by 'novelty of information' or 'originality'.

However, simply having brand new information isn't enough.

It must be 'information that many people are likely to search for, but for which clear answers are not readily available'.

If you can write on the above theme and content, it will likely rank high quickly, even if it's a short text. Of course, if the content is too sloppy, there's a high possibility of being quickly overtaken by competitors.

If you're trying to rank high with something other than 'information that many people are likely to search for, but for which clear answers are not readily available,' I think you have no choice but to thoroughly write out the content.

In that case, it would inevitably become a discussion about long texts, wouldn't it?

If the answer to a frequently searched 'keyword combination' has novelty and originality, it can overcome the challenge.

Easier said than done, though.

If a keyword is searched frequently, but accurate answers for that keyword are not readily available, writing 'articles that focus on solving those relevant keywords' will generally make them rank high easily.

This isn't just about blue oceans; it also applies to red oceans. For example, let's say there's a popular product and you want to sell it. You write an article, but if you use major keywords that everyone thinks of, it will take much longer to rank high.

However, if a keyword is searched moderately but no one has written an article using that keyword, you can achieve a high ranking for that target keyword.

This also aligns with Google's objective. Google wants people to find the most accurate answers when they search. That's why, when a search is performed with a certain keyword combination and the best answer doesn't exist, it's natural for Google to try to bring the most substantial article there.

Even in a red ocean, if you can find keywords that are 'actually well-researched' and focus on those topics, it will be possible to drive user traffic from high rankings.

Summary

Ultimately, to rank articles high, major keywords require many years to achieve top positions, so I think the best approach is to narrow down to 'keywords that are actually searched but don't have very good answers' and focus on creating content for them.

Is it like filling in the gaps in Google's database?

For that purpose, a tool called Google Keyword Planner is 'somewhat' useful. It allows you to research searched keywords and their search volume, making it good material for setting guidelines.

However, in reality, simply taking keywords at face value is not enough.

Because people search using various words and in various situations.

For example, even if there are keywords like 'delicious,' 'chocolate,' and 'brand,' it might be searched as 'delicious chocolate brand' or 'brand of chocolate that was delicious (it used to be delicious).'

Diverse words are intertwined in search methods.

If you can comprehensively collect such diverse search terms, even if each keyword is searched only 2-3 times a day, it will accumulate into a huge number.

Lately, everyone says that content quality is everything.

That's not wrong. Of course, content is important. It should be thoroughly enriched, contain more information than any other article, and be entertaining.

However, without the concept of keywords, you cannot dramatically drive user traffic from search. With keywords and content, these two, you can conquer search.

Conversely, even if you thoroughly enrich the content, if the keywords are vague, you won't get significant access from search engines. For articles you don't want to spread too much, there's also the option of not deciding on keywords. Like this article, for example.

So, let's thoroughly consider keyword discovery and content enrichment, and keep writing articles!