With this, customer acquisition is guaranteed! 6 Event Customer Acquisition Methods!

I think there are many people who are struggling with attracting customers.

This is especially true for event promotion, and since events themselves are businesses that can be started easily, I wonder if many people, including students, are taking on the challenge.

I have also hosted and organized various events such as art events, social gatherings, and club events, and I have always been experimenting with how to attract customers.

Through a process of trial and error, I was able to find a few methods that make customer attraction easier, so I would like to share them here.

If you are planning to host an event, please refer to this.

X (formerly Twitter), LINE official account, Facebook Page, Instagram, TikTok, and Threads. Anyway, let's build a list.

The word 'list' is always associated with customer attraction.

What do you imagine when you hear 'customer attraction list'? Those who run events might think of a guest list. It's a list of people who have declared they will 'go'. And if they are guests, offer a discount. That's a common story.

However, the list in this case refers to the preliminary stage, a list of people to whom we can directly send information and who are likely to be interested. Specifically, we gather people through X (formerly Twitter), LINE official accounts, Facebook Pages, Instagram, TikTok, Threads, and email addresses, and regularly distribute information.

The information distributed daily is generally not event announcements. We provide information that everyone wants and is interested in. By distributing valuable information to those who have gathered, they not only become fans but also naturally become interested when something is announced.

First, the goal is to make them fans of the content being distributed, not of our announcements. It is important to make them recognize that all information sent from this account is valuable to them.

Don't chase immediate profits, be patient, and when the atmosphere builds up, make a sudden announcement. This is the pattern. That's why preparation before the event is necessary.

Don't just attend your own events, show up at other events too.

This is a fundamental principle. By going to other parties, showing your face, and making acquaintances and friends, you will have more people to inform.

People are connected by relationships. That's why by showing your face and actually talking to people, they become interested in you, and the number of cases where they actually come to your event increases.

Compared to announcing only on the internet, if you meet in person and promise 'I'll go', the possibility of a last-minute cancellation significantly decreases.

Also, there are cases where you announce each other's events or plan them as collaborative events. By interacting with other events, you can involve more communities in your own event.

Until a while ago, this was one of the most effective means of attracting customers. And it continues to be one of the effective means even now.

Before holding a big event, let's build up the community.

Events and communities are two sides of the same coin. People come to events because there is a community there, and also to meet someone. In any case, people are just as interested in new people and communities as they are in the content of the event itself.

Therefore, instead of suddenly trying to hold a large event, first create a community and prepare an environment where everyone can have fun.

Then, once the community is established, hold events at the right time. Communities can be managed through LINE groups, etc., and it's fine to keep in touch. There will be a big difference in the difficulty of attracting attendees depending on whether a community exists beforehand or not.

Distribute content in stages even before the main event to build excitement.

The main event is not the only event. The event has already begun even before the main event is held. People gathering at the venue for the event is merely the main dish of all the planning and the event itself. The same can be said for after the event. If the main event is the main dish, then what follows is like dessert.

So, what specifically can be done? First, before the event, you can create content such as interviews and disseminate it on your website, blog, and social media. By conveying the event's worldview through your website, you will likely generate more interest.

Furthermore, after the event, you can entertain people through various plans and content such as reports, impressions, photos, videos, and after-parties from the main event.

Only by bringing together all these plans and this series of flows does one event truly become complete. View the event not as just the main performance, but as a single continuous flow. This is the principle of attracting attendees and building fans for an event.

Bring in staff and ensure proper motivation management and leadership.

While it may be an analog method, it is also a fundamental concept.

The more staff you add, the more attendees you will attract. If one staff member successfully attracts 10 people, then 10 staff members will attract 100 people. This is a basic principle of event attraction and a foundational concept when proceeding as a team.

However, to bring a team or organization together and have each member achieve their mission, there are certain things that require careful attention. Simply saying, 'Let's all achieve it,' is often not enough to accomplish it.

Everyone must maintain their individual motivation and unite to work towards the success of the day. Leaders need the ability to manage staff motivation and inspire them to take action.

Even though it's called an event, it's a team and an organization. As long as there are people involved, the role of the leader never changes.

Launch collaboration projects with other events and brands.

To rapidly increase brand recognition, collaboration with other events is a very effective method. For events developed solely under your own brand, you can only attract your existing customers, but by involving other brands, you can also bring in customers with whom you normally have no contact.

Furthermore, not only can you both increase your customer base, but you can also reduce the burden on the day of the event. When you consider that other teams will promote just as much as your own team for attracting attendees, there's nothing more reassuring. This is one way to achieve both risk hedging and benefit sharing simultaneously.

If you have concerns about attracting attendees or can't yet see the way forward, it's a good idea to collaborate with multiple events of similar scale. However, disputes over profit distribution can occur, so be sure to clearly define profit arrangements from the start. When you want to maximize profits, taking on the risk yourself and developing the event is the most efficient approach.

Summary

Attracting attendees for an event is quite a challenging task.

Attending other events, meeting many people, and making phone calls all demand a lot of human communication. However, relying solely on face-to-face communication for customer acquisition can be quite challenging. Time and energy are limited, so we must consider how to achieve maximum effect with minimum effort.

The six methods we introduced this time are undoubtedly valuable as a reference.

By steadily building up website customer acquisition and fan engagement, you will eventually establish a system where you won't struggle with customer acquisition. The biggest challenge is achieving customer acquisition solely through manpower, without any strategy, every single time.

Think with your head, consider how to attract unknown fans, and devise a customer acquisition strategy. Beyond that lies true success.