No Planning Skills? No Problem. The Absolute Basics for Achieving Stable Results in Web Marketing.

This was when I had just started marketing.
I thought that to attract people's attention, 'I just needed to do unusual and interesting projects'.
I was always trying to plan slightly unusual projects.

To be honest, the results were fifty-fifty.
In fact, I might have had more losses than wins.

Unusual projects sometimes succeed and sometimes fail.
They have an impact, but that's not always the case.
Naturally, there was no stability in the results.

Certainly, when asked 'Will such a project succeed?', the attitude of pushing forward, believing 'it will work', is important.
Especially in the process of something revolutionary happening, it is essential to believe and take the plunge.

Even unconventional approaches should be fine if properly controlled.
However, the difficulty level is extremely high.
Beyond that, you never know what will happen.
There might be pitfalls in unexpected places.
At that time, I didn't have enough experience to find where the pitfalls were.

Somehow, I wanted to achieve stable results.
Was there no other way than relying on unusual projects?

One day, while I was thinking about such things.

There was a time when I had to produce results with limited time.
It was a situation where there was simply not enough time.
Consequently, I could only think of commonplace plans.
Reluctantly, I executed a commonplace plan.

This mission was to sell products 'for housewives'.

As a result, we decided to distribute articles for housewives and gather the target demographic of housewives.
It was commonplace inbound marketing.

However, while the plan itself was unremarkable, we conducted thorough research.
Where the target is, and what kind of person the target is.
We thoroughly investigated and delivered articles that the relevant demographic liked at a 'high level'.

Furthermore, we constantly monitored the performance of web advertisements.

We revised the copy and graphics many times, keeping the creative and copy that received good reactions.
We also formed and executed many hypotheses regarding the presentation and concept within two or three days.

Then, what happened?

Sales grew rapidly.
We achieved better results than plans that emphasized originality.

At this time, I felt that a new world had opened up within me.

Plans don't have to be innovative.
Who the target is, and where to deliver.
Thoroughly thinking it through and adapting is important.
If you deliver information to those who want it, you can consistently achieve results.

To consistently achieve results, planning ability is often not a major issue.
The problem is delivering appropriate content to the right place.

You can come up with as many unique ideas as you want later.
Even with ordinary things, you can achieve sufficient results.

After that, I decided to execute only the plans I was confident would 'definitely work!'
If no ideas emerged, we started preparing marketing plans that steadily accumulated results.

It was after this incident that we started consistently achieving results.
It's after experiencing a kind of winning pattern firsthand, even with seemingly obvious things.

Currently, there are many interesting projects on the web.
Surprising the world with unique ideas, or having them spread and attract traffic.

However, the strategy for competing online is not just about 'hitting it big once'.

Small accumulations, minor corrections, changes, adjustments.
Layering them to land in the position that yields the best results.
Even if it's not flashy, if you demand quality in the content you deliver, you can achieve stable results.
I realized that there are many different ways to fight.

To all of you currently thinking, 'How can I attract people?' or 'What interesting content can I create to go viral?'

If you can't come up with an interesting plan.
It might be a good idea to prioritize delivering information accurately to your target audience.

The way to compete is not just about planning ability.
Providing accurate and useful information with high quality is also one way to compete.