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A sense of discomfort is a precursor to elimination. How to identify jobs that will eventually disappear.

A sense of discomfort is a precursor to elimination. How to identify jobs that will eventually disappear.

Articles about jobs that will disappear in the next 10 years appear regularly. In this era of rapid change and evolution, the world is constantly moving towards convenience. This means that if you are doing something inefficient, there will likely be jobs that are replaced. The evolution of IT, AI, robots, and technology. These will take over the effort that humans don't have to expend. Isn't that a good thing?

From now on, jobs will probably continue to disappear. Rather than disappearing, it's more accurate to say that they will be replaced by machines, other labor forces, or other, more convenient services. In other words, inefficiencies will be streamlined, and the amount of work one person can do will increase dramatically.

Furthermore, it's not just about the replacement of labor by machines and technology. While the replacement of simple labor by technology often gets attention, there's also the possibility that inconvenient services will be replaced by more convenient and comfortable ones, making current methods a thing of the past.

For example, iPhone's ad-blocking feature is one such case. If, by any chance, ad-blocking became a default feature on hardware with an overwhelming share like the iPhone, continuously active without special settings, the ad-centric mechanism would collapse in an instant. Such changes could actually happen in the future.

If you were to pursue a job that might disappear in the future, your value could be halved, which is something everyone wants to avoid, right? If possible, from the start, we want to pursue jobs that won't collapse at least until we die. So, how can we predict that? This time, I'd like to consider the laws of jobs that disappear due to the evolution of the times.

Basically, the world is moving towards convenience, and inconvenient or uncomfortable things are being eliminated.

What is the evolution of technology? It is about making inconvenient things convenient. In other words, it's about eliminating inconveniences and creating convenient things. All the inconveniences that exist today will likely be replaced by conveniences in the future. This means that jobs involved in the process of creating products or services that have inconveniences may disappear in the future.

So, what are products and services that have inconveniences? For example, something I've recently felt, as mentioned in the iPhone example earlier, is "ad banners." While convenient from the advertiser's perspective, for users actually consuming content, they are annoying and inconvenient. When reading articles on a website, banner ads appearing in your field of vision can be quite irritating. Slow loading times are also unwelcome.

That's why large corporations like Apple create ad-blocking features to eliminate inconveniences and add them to iPhone's functionality. This trend of ad-blocking will probably be adopted by other devices sooner or later. Or rather, by browsers. Here, there's one service that has the potential to disappear: simple ad network services.

An ad network service is a system where companies or individuals who place ads pay money, and the service promotes them using their own banner slots. Basically, by installing the mechanism or program to display banners on blogs and media with high access, they expand their banner slots. This job would become unsustainable if both Android and iPhone were to implement banner blocking features.

However, since ad networks are a core business mechanism for Google, I think it's unlikely to be implemented on Android for a while (though there's always a possibility of a mechanism that blocks ads other than Google Ads).

That's why banner ads are fundamentally annoying, leading people to dislike them and, as a result, programs emerge that eliminate them. In other words, the moment banner ads become the main focus of a business, one must consider the possibility of being eliminated by some mechanism.

Similarly, services that people perceive as 'could be more convenient,' 'inconvenient,' 'I don't like this system,' or 'annoying' will naturally be eliminated and replaced by more convenient alternatives, as making things more convenient is a business opportunity.

Is there any aspect of your current job that you find annoying or that feels out of place? Even if the entire job isn't replaced, that discomfort or inconvenience will surely be replaced by something more convenient later.

For example, this also applies to products that are originally very cheap to produce but are sold at excessively high prices. It also applies to industries that offer low quality disproportionate to their high prices. Eventually, prices will be adjusted to appropriate levels. If you cannot provide a clear reason for the opaque gap between cost and selling price, something will eventually emerge to clarify the obscurity, or customers will realize it, and the business will cease to be viable.

While it's good to earn money while you can, you need to devise strategies for the next era. It's better to fight from a position that anticipates future developments, as you'll likely gain a first-mover advantage.

Instead of thinking 'my job is safe,' try to find ways it could be replaced. And keep in mind that all conceivable possibilities will eventually be realized.

Take a moment to look at your current job or a job you plan to undertake in the future. Is there anything that feels out of place or inconvenient from a third-party perspective? For example, something that's convenient for customers but has a negative impact on third parties, or some gray area in the manufacturing process. Such elements will eventually be replaced by different methodologies.

People tend to think their industry is safe and what they do cannot be replaced. However, as long as it's conceivable as a possibility, someone will soon make it a reality. It's just a matter of time.

If you're just earning temporary funds, you might be fine continuing as is, but dedicating your life to something while harboring fears of obsolescence is incredibly frightening, isn't it? It's more certain to act with an eye toward 'it might happen' rather than 'it won't happen.'

Car power sources to electricity. Dangerous things to something safe. Things that evoke aversion to something that evokes goodwill. Discomfort, aversion, and inconvenience are always intertwined with innovation. If there are such elements in the business you are about to undertake, it would be better to recognize from the outset that they will be eliminated by something more convenient, and then proceed.

However, inconvenient or uncomfortable methods actually present business opportunities. If you can turn something disliked into something liked, many people will seek out that methodology. If you make something inconvenient convenient, even more people will use it.

If, in your own business venture, any process suggests the factors mentioned above, it might be worth considering whether alternative means can be developed in advance. Perhaps a new innovation might be hidden there.

Instead of thinking 'my job is safe,' it's about actively striving to make things more convenient where you can. If possible, it's about proactively innovating against past methods. This way of thinking will likely become crucial.

A step to break down the existing and create something new. The past eras tell this story more vividly than anything else through their examples. This is not the time to underestimate change. We are living in such an era right now.

上山 翔太

WRITTEN BY

上山 翔太

2007年からWEBデザイナー / エンジニアとして活動を開始。2015年には、セブ島にて立ち上げた日本人対象のクリエイター育成スクールと運営していたメディアを売却。その後、アメリカで事業デザインを無理やり学ぶ。帰国後は起業家育成プログラムを立ち上げ、新規事業開発、起業家育成に従事するほか、マーケティング戦略策定、ウェブ開発技術を提供。「IT留学シェアハウス」や「起業教育・支援プラットフォーム」を開発、運営。その後、株式会社QUONを立ち上げ。WEB制作事業を軸として、クリエイターと起業家を産む村づくりプロジェクトなどをバリ島と日本を中心に推進。

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