All Contact Points Start Here! The Overwhelming Necessity of Customer List Building.

Today is about the importance of customer lists.

A customer list is the absolute basic.
Many people might know that.
However, surprisingly, many people haven't created one, right?
How much do you usually pay attention to your customer list?

Those who run businesses with membership registration features definitely have one.
Because if users register as members, it's recorded in the database without even needing to create it.

So, what about those who make a living in service industries?
Do hairdressers, professionals, those operating independently, and all creators have one?
Those working for companies that have grown to a certain extent would naturally have one.
Sole proprietors and small businesses that have just started might not have one.

If you haven't made one, make it immediately.

Gather information about the customers we've worked with and compile a customer list.
Fighting in business without a customer list is like heading to a destination without a map.
I believe the reasons will become clear in this article.

The importance and significance of creating a customer list

Please keep the following in mind for the content of your customer list.

• Contact Person Name
• Company Name
• Phone Number
• Email Address
• Address
• Relationship with Customers

Try to pull out past email exchanges and work.
Mainly, we will compile it using a spreadsheet.
The effort of compiling it in detail will eventually turn into an asset.

Business is all about customers.
Business only becomes viable when there are people who make purchases.

How to improve relationships with customers with whom you've had contact so far.
Continuously understanding the 'state of the relationship,' we will gradually close the distance.
However, as the number of prospective customers grows, you'll forget who you approached and how.
That's why we analyze each customer's situation and scientifically build good relationships.
If you properly record your customer list, its results and status will be clear at a glance.

For example, a customer who inquired because they felt it 'seemed somewhat convenient'.
Even if it was initially just out of mild curiosity, if you know their contact information, you can attract their interest.
We sometimes refer to such customers who made contact 'somehow' as prospective customers.

So, how can 'prospective customers' become interested in the product?

For example, sending emails or making phone calls.
Or distributing some valuable content.
There are many ways to deepen relationships with prospective customers.

Several communications to an extent that doesn't feel stressful.
From there, you can gradually increase the purchasing intent of potential customers and guide them to make a purchase.
This is also possible because you have a list of potential customers with whom you've had some kind of contact.

However, what would happen if you didn't have a customer list?

Even if you receive inquiries and try to deepen relationships, there's no way to deliver information.
Moreover, you can't even analyze what stage they are currently in.
If there are many people, you might even forget their names and faces.
In this situation, you would miss out on the potential for them to make a purchase, wouldn't you?

A customer list is a gateway for customers to become interested in your products.
Without a gateway, you cannot implement measures afterward.
Direct contact with customers is the most crucial element in marketing.

Furthermore, making continuous efforts towards existing customers is also marketing.
Marketing isn't just about acquiring new customers.

How to collect customer lists

So, how should you acquire customer lists?
There are several main strategies, but the easiest is social networks.
For example, "following" on X (formerly Twitter).

From the perspective of "being able to continuously send out information," this is also a valuable customer list.
Because you can freely deliver information to those who follow you.

First, try to increase your followers on X (formerly Twitter), Instagram, etc.
With this, you will be able to deliver information to your customers at any time.
Communication will also be possible through messages and comments.

If you want more customer information (such as addresses or phone numbers, which are not publicly available online).
Let's try setting up an "email form" on your website.
And then, you just need to create some kind of plan that encourages inquiries.
The currently popular SNS include the following:

• X (formerly Twitter)
• Instagram
• TikTok
• Facebook
• YouTube
• Threads

Currently popular social networks always have a function to deliver "information."
By using this function, you can continuously approach potential customers.
You can also let them know the appeal of your products and services.

Those who gather on social networks are truly "potential customers."
From there, let's consider how to guide them to your website and get them interested.

Furthermore, you can also utilize LINE Official Accounts.
A LINE Official Account is a service that allows you to distribute information to people who follow your account.
This might sound similar to SNS, but the key is push notifications.
The moment it's delivered, a clear notification arrives on the recipient's smartphone.
That's why, from the moment of delivery, you can guide many users to the information.

LINE Official Accounts are ideal for delivering more exclusive information than other SNS.
I hope to discuss the detailed content separately at another time.

Following Technology

I believe you are aware that technology has been rapidly changing the shape of business in recent years.
SNS is commonplace now, but it didn't exist in the past.
With the advancement of technology, marketing methods are constantly changing.

Incorporating the latest services to 'make what was impossible possible'.
In web marketing, it's also important to 'know the latest'.

Technological evolution has made it possible to build customer lists at an overwhelming speed.
Social networks, in particular, are services that people interact with daily.
You can have your company's services integrated into your customers' 'daily lives'.

Since it's integrated into the information they encounter daily, there are risks such as online backlash.
However, depending on how information is disseminated, it can become a point of contact where customers interact with affection.

Customers you've had a relationship with until now.
And customers who have inquired.
Social networks.

There are various forms of lists.

Let's consolidate everything and create a situation where it's easy to contact them anytime.
If you don't have a list, thoroughly consider methods for gathering one.
Try to obtain information about as many customers as possible.
From there, you continue to experiment and figure out how to approach customers.

First, build a point of contact to connect with customers.
Everything starts from here.