What is the secret to project success? The importance of grasping the essence.

Things are surprisingly simple.
However, if you get distracted by the noise of the world, you forget that 'things are inherently simple'.
As a result, the essence of things becomes obscured, leading to the failure of many endeavors.

For example, even in business, there are fundamental principles.
It's the act of selling what is wanted to those who want it.

There's nothing difficult about it.

First, research and understand what is wanted.
You just need to prepare what is wanted.
However, it needs to be one step beyond what is merely wanted.

It can also be something you believe will be wanted, or something you are confident will be useful.
Desires like wanting to save someone, help someone, or create a certain kind of world are also fine.
There's also a way to find what you believe is necessary to make the world better, and sell it.

Once prepared, think about how to make it known.
No matter how good a product or service is, it's meaningless if people don't know about it.
Once it's known, then think about how to deliver it.
Carefully consider the means by which it can be delivered to those who want it.

Once everything is prepared, you just need to sell it.
Broadly, the steps can be divided into the following 5 stages:

1. Research the market
2. Create the product
3. Think about how to make it known
4. Think about how to deliver it
5. Sell it

It seems like there are many steps, but surprisingly there are only 5 stages.
When you think about it calmly, it seems difficult, but it's a surprisingly simple story.
However, when you use the word 'business,' it looks even more difficult.

Things like 'laws' or 'failure stories'.
Or 'marketing,' and various other noises interfere.
That's why fear is born, and you might not be able to take a step forward.

Regarding those difficult things, the first step is to stand on the foundation of 'let's start'.
You can think about it after you've taken the plunge.
Doing business, or doing work itself, is simple.
It's not that difficult things are at its core.

The essence is hidden by the noise.

The recently popular ALS Ice Bucket Challenge is also like that.

Its purpose is to collect donations for people with ALS.
To help ALS research and save people suffering from the disease as soon as possible.
Discovering ways to help people suffering from ALS is the essence.

Yet, many people have prejudices about the actions of celebrities and the videos appearing in the media.
Forgetting the essence of donation, they start discussing 'good' or 'bad'.

Is it not a promotion, or an act of self-promotion?
Honestly, such discussions don't matter.
The essence is "that donations are collected for ALS, research progresses, and a cure is established as soon as possible."
The method, whether "good" or "bad," is undoubtedly a good thing as long as it's not illegal, yet people argue.

If there's a debate about good or bad there, what else would one do?
How else could hundreds of millions of dollars be raised?
What other methods could help treat ALS?
The point is, could there be anything better than that?

Those who put a stop to it, would they really be okay with ALS research being delayed?
This, too, is an example of losing sight of the essence because of the noise created by celebrities.

In this way, the essence becomes invisible due to noise.
If you think simply, the result closest to the answer is already visible.
Decision-making becomes dull when swayed by every opinion.
This is the secret to slowing down business.

Just deliver what people want to those who want it.

For example, if you want to sell futons, what would you think?
How would you advertise, and what would you do to attract customers?
Some people might start to rack their brains.
But the essence of the matter is not the advertising method or attracting customers.

It's "selling futons to people who want futons."
This is the conclusion.

Let's think backward from here.

So, where are the people who want futons?
What kind of people want futons?
And how can we make our products known to them?

The means and methods will naturally become clear.

What is it that they are seeking, and where is the ultimate destination?
Just look straight at that fact.
All discussions come after that.

Things are surprisingly not complex.
Much simpler than you imagine.
What you want, you want.
What you don't need, you don't need.
It would be good to recognize that it is just that simple.

The essence does not move an inch, no matter how much noise increases.

It's the same no matter how much noise, decoration, or various voices drift before your eyes.
Only the essence never moves.
How do you reach the essential part?
How do you approach the essence?
This is the only thing to consider.

If you want to sell exquisite meat, you should sell it to people who want exquisite meat.
If you want to sell shampoo, you should sell it to people who want shampoo.
If you want to start a business, you should find someone who wants something.

If you want to change the world yourself, you should think about how you can achieve it.
A man who wants to date a woman he loves should think about what he can do to make her notice him.
People who want to travel the world should think about how they can achieve it and then do it.
If you want to create a smooth organization with your colleagues, you should know what your colleagues are looking for.

There is nothing without an answer.
If you connect the necessary things one by one, all that's left is to move forward.

Discern the simple essence of things, think backward to find a method, and execute it.
There is nothing else to do besides this series of steps.

After that, the means to reach your goal will simply branch into several patterns.
Try everything one by one, and eventually you will find the correct answer.

Focus on the simple essence without being distracted by noise.
Surely, the essence you discover will stay close to you.