How to sell to reduce stress! What are the principles for reducing negative opinions?

When I used to hold seminars, there was a particular customer who attended. The seminar I was holding at the time was a course for beginners. The recruitment guidelines clearly stated beforehand that it was for beginners and for what kind of customers it was intended.

However, a few minutes after the seminar began, that customer said something like this:

"Could you please raise the level of the content?"

To be honest, I was surprised by that one comment. This is because I had opened the seminar for "beginners," and it was stated as such in the recruitment details. I managed to handle the situation flexibly at the time, but honestly, I felt a bit uneasy. At the same time, I realized that people might only look at a part of the recruitment guidelines.

No, of course, those who pay attention will pay attention. However, people sometimes seem to be more indifferent to content than one might imagine. Since then, I've started to thoroughly write, almost persistently, "This product is for these kinds of customers."

Ultimately, if the target audience for a product is not clearly communicated, negative feedback will increase. If the content differs from what the customer imagines, it will naturally lead to negative feedback.

That is precisely why, when selling a product, you should persistently communicate who the content is intended for. And not just briefly mention it, but ensure it is clearly conveyed.

"Because people's values vary, if some think a product is good, others might think it's bad."
"Since values differ, publicly stating that something is bad constitutes obstruction of business."

Occasionally, some people say such things. This is especially common for those who publish books on Amazon or distribute content online.

Indeed, products and services can often be good for some people and bad for others. That is, unless they are truly "bad." For example, if someone buys a specialized book and it contains "unknown information," it would be a good book for them; if it contains a lot of "known information," they might feel it has less value. However, that depends on the individual's knowledge level.

But when I thought, "What is the cause of complaints?" it came down to the point of "not knowing beforehand who should buy it." If the "target audience" were clearly specified so that it only reached those who needed it, then "unnecessary people wouldn't have purchased it." Even so, some people don't read explanations much, so it should be "strongly specified."

It's not about selling to everyone indiscriminately.

Often, third-rate salespeople, in their eagerness to sell to everyone, say pleasant things and then bring about trouble. Not all feedback received is malicious; if it's constructive content that can be used for future improvements, it's incredibly helpful.

However, regarding complaints caused by insufficient explanation, like what happened at this seminar, they are not constructive at all. Even though it was stated from the beginning that it was "for beginners," it was merely pointed out again because it wasn't conveyed to that person. This would only accumulate stress. To reduce such unnecessary stress as much as possible, it is necessary to explain things more strongly.

Even if sales decrease slightly as a result, there is no particular problem. This is because negative stress can cause even greater damage.

And customers who make purchases might also find products that suit them better if they read the explanations more thoroughly. If they buy without checking who the product is for and feel it's "not for them," there's nothing that can be done. If one casually skims through the explanation, it's impossible to determine if it's truly suitable for them.

In fact, when I purchase something myself, I make sure to fully understand whether it is necessary for me at that moment.

The same applies to finding good products or things that are valuable to you. If you determine how much you need something for your current self and then purchase it, you will encounter good products. Basically, if you don't have the ability to judge necessity from the information currently available, you won't be able to encounter good products.

Furthermore, if you don't have the ability to distinguish between what you need and what you don't, you won't be able to achieve good results in life either.

Those who sell products should clearly state who their target audience is. And when purchasing, have a keen eye to determine whether it is necessary or unnecessary for you. The best supply and demand cycle is created when these two relationships work well together.

If you are considering purchasing a product, try to be aware of whether it is truly necessary for your current self. Also, if you want to sell something, please think strongly about who you will sell it to. Even if a product is good, if the compatibility and needs of the buyer and seller don't match, any product can fall into a negative light.