From zero results to success! What is web customer acquisition without cost?
3 MIN READ
When anyone starts something new, they don't have any track record. However, there are times when you absolutely must succeed in attracting customers. If you can't spend on advertising and have no track record, how can you succeed in attracting customers?
To attract customers without spending money, you must first understand who your 'first customers' are.
In fact, customers have stages, and the very first people who become your customers are completely different from subsequent customers. Customers who buy products or services when you have no track record and can't spend on advertising are basically 'early adopters' who want to be the first to get new things.
People who line up in front of stores on release day to buy new Apple models or new game consoles. These are precisely the customers you should acquire when you have no track record whatsoever.
They basically resonate with your 'vision' and 'way of being.' I've repeatedly said that vision is important, and that's also to connect with customer acquisition and make it easier to capture your very first customers.
The very first customers who buy from you will empathize with the company's or product's way of being and vision. That's why they become fans of the product, develop an attachment, and make a purchase.
For example, a product, brand, or service you're a fan of—a clear example would be an idol. Let's say you're a fan of something. Do you compare what you're a fan of with something else?
No, to be honest, of course some people will compare. However, if you're a fan of a product or service, there aren't many other options to choose from. It's because you're a fan. The awareness of comparing or choosing a competitor is inherently weak.
That's why a vision is necessary, and for individuals, a way of life that attracts people is needed, along with ideas, concepts, visuals, and something that directly captivates the heart.
It's because you appeal to the heart that you gain fans. And they will take a chance on you. The first step to successfully attracting customers without spending money is to thoroughly communicate your own vision and way of being, and to get people to become your fans. It won't start without that.
Blogs, X (formerly Twitter), Facebook, Instagram. Nowadays, there are various SNS platforms for communication. There's also a method called search engine optimization, which aims for top rankings when something is searched on a search engine.
Write a blog. Post on Instagram. Tweet on X (formerly Twitter). Create a system that makes it easy for potential customers to communicate and send messages.
How many people can you convey your vision and way of being to online, and get them to become your fans? That's where it starts. Thoroughly let people know your vision and way of being.
People who empathize and resonate with that, so to speak, are your first potential customers and important users who will support your first steps. Let's cherish them.
WRITTEN BY
上山 翔太
2007年からWEBデザイナー / エンジニアとして活動を開始。2015年には、セブ島にて立ち上げた日本人対象のクリエイター育成スクールと運営していたメディアを売却。その後、アメリカで事業デザインを無理やり学ぶ。帰国後は起業家育成プログラムを立ち上げ、新規事業開発、起業家育成に従事するほか、マーケティング戦略策定、ウェブ開発技術を提供。「IT留学シェアハウス」や「起業教育・支援プラットフォーム」を開発、運営。その後、株式会社QUONを立ち上げ。WEB制作事業を軸として、クリエイターと起業家を産む村づくりプロジェクトなどをバリ島と日本を中心に推進。
