A losing battle from the start. The ‘one’ reason why people whose goal is to earn money can’t earn it.

When talking to various people, there's a question I often hear.
It's about, 'Is it wrong to make money the goal when doing business?'

Of course, people take risks to do business, so I think there are people who want money in the future.
That's natural, and I think it's fine if that raises your motivation.

However, businesses where money is the sole objective are more likely to fail to earn.
It's precisely because you can't earn that I don't say it's wrong, but I don't recommend it.

Because business is usually something undertaken to satisfy the needs of others.
Realistically, do you think someone whose only thought is 'I want money' can make anyone happy?

At best, they can only deceive with sweet words.
Even if you deceive someone and take their money, eventually they will lose patience with you.
Even if you somehow manage to earn temporarily, most people will end up in trouble.
And then, burdened with many troubles, they are gradually cornered.
It's a pattern I'm tired of seeing, like 'how many more times will this happen?'

If you're going to do business, you must make someone happy.

For example, a desire to revolutionize the world, or to be of service to people.
Such businesses, which at first glance seem like noble ideals, are actually easier to earn from.

Basically, customers will follow where there is benefit to society.

It's obvious, but 'I want money, so what should I do?' is about fulfilling oneself.
'There are these dissatisfactions in the world, so let's do something about them!' is for others.
Solving others' problems actually resolves their dissatisfactions, so there's also a need.

And above all, many fans will be attracted to your efforts for the world.
You cannot express yourself with the motivation of 'because I want money' as your core.
There are emotions and potentials that are far beyond self-centeredness.
Genuine feelings move people, create good services and products, and attract customers.

If you were to make a profit even with money as your core motivation.
That would be someone who is exceptionally good at using a mask.
Or, a smart person who can unravel things super rationally and accurately advance their business.

Because if you skillfully solve the world's problems, it will become a business.
In extreme terms, if you can keep your mind sharp and perfectly play a role that everyone loves.
I think you might succeed sometimes.

However, acting is extremely difficult.
Motivation won't last either.

It's easier to succeed by purely saying 'I'm going to do this!' and tackling problem-solving head-on.
Pure feelings move people, and you don't have to expend the wasted effort of acting.
You won't even think about what to do or what's profitable.

The principle of beginner's luck is also exactly that.
It's precisely because you push forward with your true feelings that people who want to support you and fans will follow.
That's why, as a result, it becomes a business and leads to earnings.

If you solve existing problems, it will become a business.

If you can solve societal problems, it will lead to earnings.
It's fine if the problem is a small, local one.
Often, small beginnings lead to large-scale activities.

First, let's start with problem-solving as the core.
If you look around, there are bound to be several problems.

That said, once you actually start a business, your judgment can become clouded.
There are many times when pure intentions alone aren't enough.
For example, when you're financially cornered, you often make wrong decisions.

But fundamentally, there are no 'shortcuts'.
No matter how desperately you try to make money, you can only sell something that helps someone.
The more you rush, the more you forget that reality.
The more you want to earn money, the more seriously you need to help someone.
The more you're cornered, the more you forget such basics.

You must proceed with careful thought.
So that your feelings don't waver.
So that you don't stray from your goal.
Ultimately, aiming straight for your destination is the fastest way to get there.

Keep searching for problems in the world and discover one you can truly immerse yourself in.
And I recommend a business model that solves problems and monetizes them.

People who can purely focus on problem-solving are more likely to succeed.
In the end, this holds true even when looking at successful entrepreneurs in the world.
It's okay if money is the goal, but essentially, it's a matter of how you do it.

One more thing at the end.

It would be even better if you could meticulously manage all your expenses and plans.
No matter how much you earn, if your fixed costs are too high or you can't protect your money, you'll go under.
Work on solving problems with a pure heart, and diligently protect what needs to be protected.
If you can solve problems and then protect your money, you will be able to stably maintain your position.