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A sweet deal? If it’s unnecessary for achieving your goal, cut it off without mercy.

A sweet deal? If it’s unnecessary for achieving your goal, cut it off without mercy.

When you start a business or side job, you'll increasingly be approached with offers like "Let's do it together" or "I have this idea."

Rather, new projects come pouring in every day.

As a result, in many cases, you end up abandoning what you originally intended to do, scattering your efforts, and accomplishing nothing.

This is the most common pattern for business startup failure.

The pattern for business success is clear: for the "achievement" you are currently seeking, do not listen to unnecessary proposals, no matter how tempting they may seem.

"I have this idea, why don't we do it together?" At first glance, you might think it's a tempting offer worth pursuing.

However, if the content is unnecessary for your core business or the process you are trying to achieve, cut it off without mercy. No matter how large the amount offered, or how tempting the offer may be.

At least in my own experience, I have never followed a tempting offer and had things turn out positively.

No matter how tempting the offer.

All successful businesses are those where I set my own goals, shut down all other proposals, and focused on them.

However, at the initial stage, you might not know what you should be doing or what you should decline.

In such cases, I recommend first creating a roadmap.

A roadmap is a document that outlines what activities you will undertake, what initiatives you will launch, and how you will progress until you achieve your goals.

You could say it's like a map for making your business successful.

Of course, a roadmap can change depending on the situation and on-the-spot decisions, but basically, you should decline all proposals that are unnecessary for achieving your roadmap.

The same applies to people. Personnel unnecessary for achieving the current roadmap will not demonstrate value, no matter how excellent they may be in a specific field.

What tends to happen in the early stages is bringing people into the team because they are excellent or very capable, but if their specific strengths cannot be utilized, they won't be able to perform effectively, no matter how capable they are.

That is not a lack of ability on the part of the personnel, but a misjudgment by the business side that decided to bring them in.

Whether it's personnel or a tempting offer, if it's unnecessary for your current business and roadmap achievement, decline it without mercy.

That firmness of will and the driving force to push towards goal achievement will directly manifest as results in your business.

When you've just started a business, it might be difficult to refuse things, but it's no exaggeration to say that this very judgment holds the key to success and failure.

Success is not found in others, but within yourself.

If you ever find yourself about to casually follow some seemingly appealing offer, remember your business goals and try to judge whether it's necessary or unnecessary.

上山 翔太

WRITTEN BY

上山 翔太

2007年からWEBデザイナー / エンジニアとして活動を開始。2015年には、セブ島にて立ち上げた日本人対象のクリエイター育成スクールと運営していたメディアを売却。その後、アメリカで事業デザインを無理やり学ぶ。帰国後は起業家育成プログラムを立ち上げ、新規事業開発、起業家育成に従事するほか、マーケティング戦略策定、ウェブ開発技術を提供。「IT留学シェアハウス」や「起業教育・支援プラットフォーム」を開発、運営。その後、株式会社QUONを立ち上げ。WEB制作事業を軸として、クリエイターと起業家を産む村づくりプロジェクトなどをバリ島と日本を中心に推進。

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