After all, you can't get good at anything without putting in the numbers.
The same goes for starting a business.
The same goes for side projects and multiple jobs.
You'll do better the second time you launch a business than the first, and even smoother the third time than the second.
However, this doesn't mean doing one business half-heartedly.
If you don't think of a method, it means you won't be able to quickly gain experience.
So, how should you accumulate business experience?
If you just build businesses normally, you'll spend an enormous amount of time accumulating a single experience.

Here, I'll share one of my methods, so please give it a try.
The two hints are object-oriented thinking and simplification.
Object-oriented thinking is about considering 'one large, complex mechanism' as 'a combination of things with certain functions'.
Simplification is about eliminating 'waste' and exploring business possibilities with the 'minimum' possible.
We will build businesses by utilizing the two concepts above.

About Object-Oriented Thinking

It's a bit difficult to learn it thoroughly as a concept, but I'll explain it as simply as possible.
Even if you look at Wikipedia's explanation, you'll probably end up not understanding polymorphism, encapsulation, inheritance, and so on.
Since it's originally a programming concept, the object-oriented thinking I'm talking about here would be considered an 'application'.
This time, I will explain it on the premise of applying object-oriented thinking to how businesses are built.
It might differ slightly from its original meaning.

Object-oriented thinking is about considering 'one large, complex mechanism' as 'a combination of things with certain functions'.
For now, it's fine if you have the above image in mind.

Normally, when you use an app, you don't think about how its programming works, do you?
That's because even without knowing the detailed programming, an app has 'certain functions'.
And only when many apps come together does a single piece of hardware called a smartphone gain value.
A smartphone can also be called a collection of functions from many apps.
At the same time, if you replace the apps inside, the functions of the smartphone will also change significantly.

Let me give an example.

An entrepreneur wanted to create a school where people could learn 'English,' 'Business,' and 'Website Creation'.
Initially, they created three separate schools for these.
A few months later, when they realized this business wasn't working, they decided to change the business direction.
At the same time, user interviews revealed that there was no strength when offered individually.
So, the entrepreneur decided to restart with a combination of the three: 'English,' 'Business,' and 'Website Creation,' relaunching it as global creator training.
As a result, it was well-received by a wide range of people and succeeded in expanding the business.

What should be considered in the above case is that 'a new business can be created depending on the combination of curricula'.
The entrepreneur had thought from the beginning that individual curricula might not work.
Therefore, they had built the business in such a way that even if it failed, they could pivot to a new business by recombining the curricula.
If the three functions were intricately intertwined, recombination would not be possible.
For example, in a curriculum like 'teaching website creation in English,' you cannot separate the two.
It was precisely because it was a combination of curricula, each with its own complete function, that a pivot could be made immediately.
Other combinations such as 'English' x 'Website Creation', 'Website Creation' x 'Business', and 'English' x 'Business' are also possible.
It is precisely because we divided them by function that we can quickly try out several businesses.
When creating a business, try to imagine thinking in terms of combinations of several functions.

By the way, object-oriented thinking is, of course, also used in websites and programming.
When creating website apps or native apps, let's think in the same way. The same applies to websites.
The key is to create it in such a way that even if you change direction, you can reuse it for new apps by swapping or combining functions.
The point is to think about how to create businesses and systems so that you can try out many combinations.
Let's be mindful of this in all aspects, both in marketing and lead nurturing.

About Simplification

Anyway, let's strip down what we create to its simplest form.
What you create in the initial stage needs to be especially simple.
Because no matter how much effort you put into creating something, 'you won't know until you try it'.
Even if you create the best service yourself, it won't work out when it's not meant to.
No matter how good a service is, if it doesn't fit the times, it will mostly fail.
No matter how much you research, no matter how much potential there is, you won't know until you release it.

Therefore, instead of building it completely from the start, create a service with minimal functionality.
Simplify to the smallest unit, stripping away all waste.
However, only the most main functions are thoroughly developed.
Then, release it to the market as early as possible and flesh it out based on people's reactions.
Sometimes, it may be necessary to make a major change in direction.
Conversely, there may be times when the response is so overwhelming that you have to rush to expand features all at once.

Actually, you know if a service will truly sell the moment it's released.
Because the reaction is completely different.
Customers gather smoothly, and there's often not much need to work hard on attracting them.
Because if you do the basic things, people will naturally flock to you.
Of course, there are also services that gradually gain recognition and continue to sell steadily.
Even so, you probably won't struggle much with customer acquisition.
If a service is in demand, it's inevitable that people will gather.

However, there's one point: the design needs to be thoroughly developed.
Until a few years ago, a good service could be sold quickly.
However, nowadays, it's necessary for it to be loved as a design, a vision, and a brand.
Let's ensure design quality from promotional websites to app designs.
It's important to capture trends and have a UI and UX that everyone can easily use.
Recently, we've entered an era where people lose the desire to use something just because its design is inferior.
If it's difficult to use, the churn rate from the service will be higher than imagined.
It's important for a service to be loved as a brand by many people.
For that, the design needs to be cuter or easier to use.

Simply strip away waste and create a brand with excellent design using minimal elements.
With this image in mind, try designing your business.
There's no need to include many features in the first service you release.
It's better to actually release and improve rather than just spouting armchair theories within your head or among close associates, allowing you to take risks.
Let's focus on building only the most important features and design, release immediately, and improve while actually testing it.

Increase the number of 'trials' through object-oriented thinking and simplification.

Actually, I only became able to master these two points after creating AVERY.
At first, even though I understood it intellectually, I couldn't quite put it into practice.
For example, even when trying to keep it simple, I would end up adding various features.
In reality, it would have been better to delve deeper into the single most requested mechanism.
And I should have released it sooner and increased the number of times I could test it.
Of course, this applies not only to website apps and native apps but also to the service industry.
In any industry, for any business, delve into only the single most requested point and release it minimally.
It's important to launch a business with this mindset.

Furthermore, apply object-oriented thinking to create something where even a partial rearrangement results in a completely different service.
By thinking from the beginning with the premise of business redirection, you can test it any number of times.
If a service that fits the market is created, you should be able to immediately feel the response.
Until then, it's important to keep challenging yourself, gradually changing its form.

Since I became able to use these two ways of thinking, the speed at which I can test businesses has dramatically improved.
Perhaps it's a concept that also leads to the efficiency of all work.
It should also be useful for resolving the low productivity, which is a major problem in Japanese society today.
However, the problem is that even if you understand it intellectually, it's difficult to put it into practice effectively.
I felt like I finally got the hang of it after about 5 attempts.
At first, for some reason, I would add features and make it complicated, or when I opened the lid, I couldn't change direction at all.
Even if you understand it intellectually, it's often difficult to do.
For things like this, it's faster to get direct guidance from someone who understands it, after all.
That said, I don't think there are many people who can actually do it.

Anyway, as a result of studying a lot and continuing to try, these two things accelerated my business.
Please, everyone, try it yourselves and get a feel for it.
Just as you improve in sports by challenging yourself many times, if you keep trying, there will surely be a moment when it clicks.
It might be tough until then, but once you get used to it, you should be able to do it.
Please keep this in mind when creating a business.