How to create events that expand on their own. Expanding events are spontaneous.

Among the large events that exist in the world, not many are completely orchestrated.

Only events that resonate with the values of a certain culture or era expand naturally and continue to grow in scale.

Burning Man, the festival of art

For example, there is an event called Burning Man held in the Nevada Desert in America.

This is an event where people gathered under the theme of 'Don't be a bystander' propose various projects such as art, performances, spaces, and stalls, and live for 7 days solely by bartering.

For that one day, people gather from all over the world, and a city called Black Rock City emerges in the empty desert.

Its appearance seems to be a rebellion against modern society, trapped in a monetary economy.

The desert, lined with various arts, stalls, and performances, is like a cultural festival expanded to a global scale.

People, seeking such a free spirit and values of mutual help, gather from all over the world as members of Black Rock City and form a community.

Although Burning Man now attracts a huge number of people from all over the world, it originally started when a man, after being rejected by a woman, burned a human effigy on a beach.

As that event was held annually, people gathered, and it became the current form of Burning Man. That endeavor has not collapsed to this day, and on the final day of Burning Man, a giant effigy is burned, marking the end.

An all-white dinner. Dîner en Blanc.

There is also an event called Dîner en Blanc.

It's a dinner held under the theme of 'white,' with an all-white dress code, and even the venue's tablecloths and tableware are all white.

This unique party, where the venue is not announced in advance, participants set up the venue themselves, and bring their own food, is rapidly gaining fans worldwide and is also held in Japan.

The Dîner en Blanc party is also super spontaneous. It originally started with people wearing all-white clothes for dinner to make it easy to find each other for a meeting.

The dinner, enveloped entirely in white, was visually beautiful, and people quickly emerged who wanted to imitate it. Then, the concept of an all-white dinner itself spread rapidly, becoming a world-famous dinner event.

Spontaneous events attract people through the enjoyment of the culture and the event itself.

In this way, if there is an appeal that resonates with the plan or theme and can be fully enjoyed, people will naturally gather. The initial scale doesn't matter.

No matter how small it starts, as long as it can gain people's empathy, it will expand even without being desired.

There's no need to make a big attempt from the start.

Just do something fun, even if it's small. Something you can empathize with. Something exciting. By doing so, events will naturally expand. Keep this fact firmly in mind as a premise.

The number of people or the scale should not be the goal, such as how many people to gather or what size to aim for.

What's important is whether there's truly something exciting in that place.