This will be the core of everything! The story of the ‘minimum requirements’ for selling things online.

There is a lot of know-how circulating in the world.

Do this and it will sell, do that and it will sell.
Methods for selling something online are scattered everywhere, aren't they?
And you might not know which one to believe.
Too much information can also be a hindrance to learning.

However, no matter what kind of know-how it is, there is one word that must always be kept in mind.
Without it, nothing will sell, no matter the method.
Please recall a time when you yourself 'bought something'.
There must be something you are almost certainly aware of, to some extent.

That is 'trust'.

It is no exaggeration to say that all methods exist 'to build trust'.
Things that sell without trust are a deception.
It's a fleeting boom and will soon be abandoned.

What is 'trust' for selling online?

So, today I'd like to talk about 'trust'.
It is especially crucial if you are selling products or services using the internet.
Because there are even people who feel a certain degree of suspicion just at the point of 'purchasing online'.

Even offline, trust is necessary to purchase something from someone.
If you're selling something on the internet, that's even more so.

Trust in the website, trust in the company, trust in the individual.
If a strong sense of trust has not developed between the buyer and the seller, even things that could sell will not sell.

You wouldn't want to buy a product from someone you find suspicious, would you?
That's the same whether it's online or offline.

It's obvious, isn't it?
However, for some reason, when selling things on the internet, everyone tends to forget.
They try to sell products abruptly, without building trust.

For example, when selling products through sales.
You would often meet several times to gain the other party's trust.
It starts with communicating and gaining the other party's trust.
The more expensive the product, the more often communication is repeated.

Occasionally, things might be decided in one go, but that's a rare occurrence.
The product itself must be very well-known and trusted.
Aside from such rare cases, people purchase products after gaining trust.

The same can be said when selling something on the internet.
Especially in the case of the internet, it takes a little time to gain trust.

In the past, something like this happened.

I started selling a certain product online.
I thought it would sell quickly because it was a product that sold well offline and through direct sales.

However, it didn't sell very well on the internet.
Why is that?

When you consider what this difference really is, it can only be 'trust'.
Trust in the company, trust in people, trust in products.
When you meet in person, the good qualities of these things are easily conveyed all at once.

Consider ways to convey 'trust' on the internet.

So, how can trust be conveyed beyond the internet?

What I want you to consider there is the word 'brand'.
If it's a well-known brand, it's essentially the same no matter who you buy it from.
Because you trust the brand of the product or service itself, you can purchase it immediately.

I myself often purchase Apple products.
However, I've never thought about who to buy them from.

So, what is a brand?

It is a certain 'strong impression'.

If you buy from this brand, you will always be given a satisfying experience.
That person always does their job thoroughly, so you can rely on them with peace of mind.
It is an 'impression' that fulfills your 'trust' according to a certain standard.

That's why everyone holds seminars to convey knowledge.
This person is very knowledgeable, quick-witted, and thoughtful.
Moreover, they answer problems with genuine care.
If such trust is built, any job will come your way.

The way to quickly build that trust is to meet in person.
By meeting in person and conveying your appeal, you can build trust more quickly.

People also stream videos to show themselves to everyone.
They also appear on TV.

Trial and error in how to build trust.
Ultimately, that trust becomes an 'impression' and develops into a brand.

That is the essence of selling products on the internet.

There are people who are good at building trust solely online.
Indeed, they are people who are good at selling things through their websites.

It's not that difficult to build trust through direct sales or seminars.
Because meeting in person is an easy way to convey trust.

But then, it's not much different from regular sales.
Because you have to go out and meet the other person.

Sell by holding seminars or doing sales only for the first few times.
After that, bring it into a flow where it sells rapidly on the internet.
There might be such a way to use the internet.
Combining online and offline is also fine.

However, it's not good if you 'can't sell unless you directly go in front of the customer'.
There's no point in using the internet.

What we need to think about is how to build trust solely on the internet.
Since you can't meet in person, building trust is more difficult than offline.
If you do it normally, it will take a certain amount of time.
Because you can't see the other person's face.
It's natural that it's difficult to trust someone you can't see.

The important thing is how to build trust with buyers on the internet.
Think desperately and find mechanisms and your own methods for building trust.

Automate the winning pattern for building trust.

And if you're selling things online, there's one more point you should keep in mind.
The biggest advantage of using the internet.
That is, it can be automated.

If possible, it would be good to automate even the entire process of building trust.

This is after you've found a flow where 'trust was built, and it sold'.
Now, think about how you can automate that flow.
Only after doing this much can you say you're truly mastering the internet.

Many people probably have the impression that the internet means 'things sell automatically'.
That they will sell automatically even if left alone.
Of course, the ability to realize such a mechanism is the real thrill of the internet.
Everyone probably wants a system where things sell automatically, like Amazon.

However, building trust is necessary to get there.
Finding patterns that make it easy to gain trust after numerous trials and errors.
Once you find a pattern, the next step is to automate it on the internet.

Like gradually building trust by meeting several times in sales.
Like gaining trust by sharing knowledge with everyone in a seminar.
Like appearing on TV, becoming famous, and gaining trust.
How to gain trust using the internet.

Find that pattern and automate it using the internet and technology.
That is precisely the classic pattern for selling things online.

Finally

When selling anything using the internet, please be mindful of trust.
Humans will not buy products if there is no trust.

Moreover, if it's via the internet, that's even more true.
How exactly do you break through that invisible wall?
Thinking about that method is what selling on the internet is all about.

If you find a way to sell, automate it on the internet.
If you reach that point, you'll be able to generate as much sales as you want on the internet.

Have you understood the basics of selling online and the importance of trust?
If you grasp the knack, you'll be able to sell various things on the internet.

However, to actually be able to do it, trial and error and repeated experience are necessary.
That's why we continue to disseminate information.
The information we publish on our blog is the very method for building trust.
Please read the articles carefully and try many times.