If you want to attract customers on X (formerly Twitter)! Tips for ‘tweets that gain natural empathy’!

When using X (formerly Twitter) for customer acquisition, there's something I want you to be careful about. It's a common mistake, but accounts aiming for customer acquisition often make a particular error.

That is "tweeting *at* someone."

Some of you might be wondering what it means to "not tweet *at* someone" when you intend to use it for customer acquisition. There are several reasons, so please consider them carefully.

First, X (formerly Twitter) is a place where user relationships are closer. It's similar to chat and is an excellent SNS for real-time communication.

That's why people look for humanity in X (formerly Twitter) accounts. X (formerly Twitter) is where being natural and proving you're a real person generates more trust and familiarity. Being an account that genuinely conveys humanity is one of the secrets to being liked by followers.

Tweets with a "sales" goal are usually seen through.

Business-like accounts or those that unilaterally push sales are particularly disliked. Even if followed for some reason once, accounts that push opinions will likely be unfollowed.

Tweeting *at* someone is nothing more than subtly revealing the intention to "sell" something to someone. In reality, if you're ultimately trying to sell something, no matter how much you try to hide that intention, it will naturally manifest as an uncomfortable feeling.

Especially if you have a specific target audience, you'll be noticed unless you execute your strategy very carefully and over time.

Also, the basic nature of X (formerly Twitter) is tweeting. That's why "business-like accounts that only disseminate information without tweeting" are disliked.

However, once you start operating an X (formerly Twitter) account, it becomes difficult to realize what is "business-like." This is the pitfall. What constitutes a business-like tweet is what I mentioned at the beginning: "tweeting *at* someone (ultimately trying to sell something)."

If you observe X (formerly Twitter) closely, you'll notice something. "Isn't it ~~?", "I recommend ~~", "You should ~~!", "Don't you think ~~?" These tweets, which seem polite at first glance but ask something of someone, are truly suspicious.

Valuable monologues are what's sought after.

However, in other advertising or marketing contexts, the above expressions are naturally used. But on X (formerly Twitter), they are generally a no-go.

Why is that?

As I've already mentioned, the basic nature of X (formerly Twitter) is tweeting. Everyone tweets what they think and feel, not necessarily to send it to someone, but just to blurt it out. It's fundamentally a monologue. In a place operating with such a culture, suddenly starting to broadcast outwards makes it suspicious.

Unless it's an account with extremely high likeability, simply broadcasting will elicit a negative reaction. It will immediately be seen as a commercial account, and customers will leave.

So, what is a good "tweet"? It is "a monologue that benefits someone."

Just as you might happen to be interested in someone's conversation next to you in a cafe. Just as the conversation of people sitting next to you on a train might be interesting. You should aim for a way of communicating that, while being a monologue, makes those who happen to overhear it happy, thinking "that was useful."

Maintain humanity, tweet monologues, and ensure they benefit someone. X has its own culture. If you do whatever you want without grasping that flow, you're just someone who can't read the room.

If you can't read the room, even if you gather many followers, no one will pay attention to your posts. You won't get any likes or retweets. You'll end up with such a meaningless account.

Provide "tweets" that are useful to someone. Offer "information and words that are picked up," not hard selling. Let's operate X (formerly Twitter) with a clear understanding of how you are perceived by others.

Influence, charisma, and extremely useful information do not apply.

Up to this point, I've talked about "useful monologues" as the greatest weapon, but I also believe this is a strategy for the weak. If you have overwhelming charisma and influence that draws people in, you can still sell things even if your intention to sell is obvious.

This is because users feel that the content the person themselves broadcasts is exceptionally wonderful, and that obtaining it will lead to the best experience. Even if that content is actually an illusion held by people who cannot properly scrutinize information. People will even pay for illusions if they come from someone with charisma and influence.

Furthermore, if the information broadcasted *to* someone is truly useful to many people, you will be able to gather fans without any problems. However, this is only if you can master something and then communicate it clearly, adjusting the level even for those who know nothing about it. High content creation ability is required. And at the current stage, it's safe to say that only 1 out of 100 people possesses such power.

Therefore, if you believe the broadcaster falls into the category of 99 out of 100 people, you should use "useful monologues" as your weapon. If you believe you are one in 100, then it's best to compete with "influence and charisma" and "high content creation ability, genuine knowledge, and wisdom."

That said, even those in the former category might naturally transition to the latter if they become capable of producing useful monologues, leveraging that know-how. In any case, what's important is to be mindful of these points and continue. Keep moving, keep broadcasting, and try to choose the path that suits you.