No need to hesitate! Break away from “entrepreneurship where you don’t know what to do.”

I am Shota Ueyama, an entrepreneur, marketer, and founder.

Currently, I operate a school called WORKROOM.
In the past, I launched and operated event businesses, website production businesses, and consulting businesses.
At the beginning of 2015, I sold a creator training school business that I launched in Cebu Island.
Currently, hoping to be involved in entrepreneur training, I partnered with an American investor and launched a business.

By the way, although I've been doing mostly analog businesses, what I'm truly good at is IT.
Nice to meet you.

Now, this time's topic is the story of 'I want to start a business, but I don't know what to do'.
As this is the first post, I would like to start from the very basics.
In fact, most people who aspire to start a business have probably experienced this, haven't they?

First, what can be said is that people who can think 'I want to do this!' from the beginning are a very small minority.
It's natural not to know. It's normal to have nothing.
Currently, even among those undergoing the training curriculum, there is no one who has a clear idea of what they want to do.

So, how should we proceed with the business?

There is one thing successful people talk about.
It is to think about 'how do you want to live' rather than 'what do you want to do'.
Please try to explore inside your own heart.
Even if you don't particularly think of what you want to do, don't you have an ideal of 'how you want to live'?

For example, to live freely, or to live an exciting life.
To live without hardship, or to travel the world.

You should work backward, using the lifestyle you want as a standard.

How can I achieve the lifestyle I want?
What should I do to travel the world and live?
How can I become able to live freely?

Work backward from the lifestyle you want to achieve and figure out what you should do.
With this method, most people should arrive at what they need to do.
You just need to solve the problem of not being able to live the life you want.
So, how will you solve it?

If you can't think of anything, you don't have enough information input.
Try starting by regularly gathering information about businesses and jobs in the world.
If information is input, you can connect the information and find it.

What you 'want to do' can be anything.
How to grasp the future you want to achieve.
From that backward calculation, you can find out what to do.

First, let's abandon the idea of 'doing something if you encounter something you like or want to devote yourself to'.
Think from your lifestyle and make what you can realistically advance towards your future your work.
Please put it into practice as soon as possible.
When people gather and customers increase, you'll find yourself engrossed.

Once an entrepreneur decides to do something, they study thoroughly and become a professional in that field.
You don't really think about the genre or what to do.

And then, when I thought of giving someone the way of life I wanted to achieve.
When I thought of giving to someone else as well the feelings that were only my own desires.
That's when the vision for a company or business is born.

What I want you to understand first is that 'what to do' can be anything.
Because 'what to do can be anything,' you should think about 'how to achieve your ideal future.'
Even so, if you think from 'what you want to do,' you will hardly find anything.

The same goes for existing large corporations.
Let's take a moment to look at the businesses created by companies and their visions.

For example, LINE.
Initially, it specialized as a communication app.
Now, various functions exist, starting with games.
LINE's vision is as follows.

"We will not only foster relationships between people worldwide but also reduce the distance between various information, services, and things, creating comfortable relationships."

In other words, to achieve the above vision, they are launching necessary businesses, aren't they?
As long as the realization of the vision doesn't waver, any means can be used to make a move.
Isn't it similar to the way of thinking that calculates backward from the way of life mentioned earlier?

What about Apple?
Apple has not announced a clear philosophy, but there is one quote left by Steve Jobs.

"To change the lives of millions of people through technology."

How can we change lives through technology?
There lies the success like today's iPhone, Mac, and iTunes.
Without being fixated on a single product or business, there are many businesses to achieve the vision.
So, what about Facebook?

To spread sharing, make the world more open, and strengthen people's connections.

Based on the above philosophy, Facebook is developing its business.
In recent years, they have been developing drones to connect the internet worldwide.
They fly drones all over the world and connect the internet to every location from there.
There are also acquisitions like Instagram.

What do you think?

Work backward from the world you want to realize and think about what you should do.
It is undoubtedly the standard for building a business from now on.

Think about your way of life, or what kind of world you want to live in.
Think about what you should do to realize such a future.
As a result, you will know what to do.

Please try to put the above flow into practice.
You should find what you need to do more smoothly than just thinking about what to do.

What if you don't even have a world you want to realize or your ideal way of life?
In that case, you'll have to find the vision itself, but I'll talk about that in the next post.