Hello. This is Kamiyama.
I usually create and sell businesses.

I apologize for the lack of updates.

Recently, I've been engaged in educational activities. Starting three days from now, I will be traveling to the Philippines and Singapore, where I will be teaching local people about how to create businesses and side hustles. It's tough because it's in English. Ever since selling my education business in the Philippines, I've been traveling around, talking about how to create businesses.

My vision is 'the realization of a society where it is commonplace for everyone to create their own work.' I hope to foster many people who can live in a way where everyone has the means to make themselves, those around them, and those they love happy through their own power, without relying on society or organizations.

And, hopefully, I believe that more people will emerge who can solve problems around them by creating businesses. If individuals could solve even one societal problem by creating work, wouldn't society become more livable? I believe that the realization of such a society is not impossible.

Side hustles and businesses, even small ones that allow you to live independently, are fine. I will use this platform to convey how to establish your own domain and live your life as you wish.

Now, although the digression has been long, here's the main topic.

When creating work, whether it's a side hustle or a business, or starting any activity, what is the fastest way to kickstart growth? From what angle should a business be created to gain more effective recognition? This time, it's about how to start a business.

What's important is not 'what' you do, but 'why' you do it.

When people create some kind of work, they generally start by thinking about 'what' to do. So, I want to create work, but what should I do? What kind of business should I create? It's common to start by asking 'what' to do.

However, a big mistake is made at the very starting point of creating work or a business, when one begins to think about 'what' to do.

Do you know what the difference is between creating work smoothly and creating work that hits a wall? Why does that person's launched work succeed while mine doesn't? Why am I going around in circles while that person is growing at an incredible pace?

If you ask what that difference is, it can be summarized in just one word. When creating work that grows, you must always start by thinking about 'why' you do it, not 'what' you do.

The thought process of a typical person is as follows:

1. So, what should I do?
2. For now, this seems profitable, so I'll do it.
3. How should I sell it?
4. The 'why' is an afterthought.

Basically, the 'why' you are doing it is merely an afterthought to 'what' you are doing. There is no particular reason for doing it. Those who can succeed with this approach are either people who already have overwhelming experience in the field they've entered, or people who, regardless of the initial trigger, developed a genuine passion that moves others as they continued doing it.

Now, let's look at the mindset of someone who achieves rapid growth despite trying something for the first time.

1. This is a problem, so I want to solve it.
2. So, how can this problem be solved?
3. If it's this business, I can solve the problem, so let's do it.

When I say 'problem,' it's just an example; it applies to anything you think or want to achieve. For example, Steve Jobs' 'I want to change the world' is a clear example of starting with 'why'.

1. I want to change the world.
2. What should I do to change the world?
3. Computers can change the world.

In this way, by creating a business from a 'why' – a certain reason – and giving it shape, work is completed. So, why does starting with a 'why' make work more likely to succeed?

Because people's hearts are moved by an interesting 'vision'.

For example, let's take 'water' as a product. It's often used in shady businesses, so I'll try my best not to make it sound shady. Lol

Let's say you started a business because 'this water has almost zero cost, so it's profitable.' A customer interested in the product comes along, and you start talking. Now, how would you talk at this point? Most people would talk like this:

'This water is very clean water brought from the Alps. It's good for both health and beauty, and it's available at an affordable price. If you drink about 2 liters daily, you'll feel the difference in your body.'

The content doesn't really matter, though. Lol

For now, you talk about how excellent the water is. However, most customers say, 'I'll think about it.' Even if they like it, they say they'll consider it. They understand the basics, but something is missing to take that final step.

So, how do people who do work that grows rapidly talk? They talk in the exact 'opposite' order. Try to notice the slight difference as you read.

'We will revolutionize beauty and health with water. As you know, most of the human body is made of water. Therefore, simply changing your daily water can greatly improve the human body. However, most people are completely unaware of this fact. This is a great loss for beauty and health. To let people know that water holds immense potential, we carefully select and sell truly wonderful water for the human body.'

That's right. It's about 'why' you are doing it –starting with the 'vision'.Which one allows you to get into the conversation? In most cases, it's the latter. It's not about appealing to knowledge, but directly appealing to the heart.

What moves people is,usually when it resonates with their 'heart'.Of course, there will be many times when you make a rational judgment that something is necessary for you. However, if you have no achievements or experience yourself, or if there are competitors, the most direct and only weapon to make customers feel your value is to resonate with their hearts.

Haven't you ever had someone's words resonate with your heart, leading you to want to take some action? Haven't you ever read a book, felt it resonate deeply, and then thought about taking a step forward?

Acquiring customers, inviting colleagues, motivating a team, persuading a boss. In all these situations, the fastest way for others to feel your value, or for them to feel the value of your product, is when it resonates with their heart.

And,people whose hearts are touched do not hesitate to commit.This is the only way, I must acquire this product or service. All other options are immediately removed from consideration. Competitors disappear. And they will take a risk on the service or product, betting their own assets.

However, of course, the product must genuinely be valuable.

If you can believe that the product itself has value, and you can start with a vision, in most cases, you can break through the first wall. The first wall is the barrier of not getting customers and thus not being able to build a track record. If you can break through this first wall, you can finally move on to the next step.

If you want to create your own work smoothly, the first thing is not to think about 'what' to do.

Instead, you should look for things you want to solve in your daily life,problems, or things you want to make more convenient, and find the 'why' behind doing that business.The world is like this, but it could be better. That's why I will create work to solve it.

If you can't find any problems,then think about what kind of business you should do to create the ideal living environment for yourself.I want to realize this kind of world. I want to realize this kind of society. I wish the people around me could live like this. What can I do to create such an environment?

If you pay attention and look around every day, you will definitely find something.

Among the students I teach, some have thought about how to solve the 'childcare waiting list problem' and as a result, have quickly received a lot of support. Let's shift the time spent thinking about 'what' to do, to time spent thinking about 'why' to do it. And every day, pay attention to your surroundings, and imagine problems you want to solve yourself, or the ideal environment you desire.

The smoothest way to create work is to think about 'why' you are doing that work. What do you want to achieve through your work? Please give it a try.