Bring it to a battle you can definitely win! Success in entrepreneurship/side business comes from “conviction”.

Hello. This is Kamiyama.
I create and sell businesses.

I believe there are times in life when you must do something. There are times when you must go on the offensive. There are times when you absolutely must win, when you absolutely must succeed. If you miss that timing, the next step becomes difficult. Such situations are numerous, especially when taking on challenges. When starting a business or a side hustle, these are things you will experience multiple times.

At such times, I think people sometimes step in with the mindset of 'it'll work out if I just do it.' Of course, that relaxed 'it'll work out' mindset is good, I think. Rather than overthinking it too much and hesitating even to launch a business or side hustle, it's better to step in and accumulate failures.

However, people who can truly succeed at critical moments do not simply attack by leaving things to chance with a 'it'll work out' attitude. This is especially true for starting a business or a side hustle. Precisely because it's a crucial moment, a make-or-break moment, they can thoroughly think things through, set things up, devise strategies, and engineer success.

When you're pushed to the wall, when you must achieve something. When you absolutely want this business or side hustle to succeed. Thinking 'I hope it works out' or 'I'm sure it'll work out' won't get anyone to pull you along. Precisely because it's a critical moment, you must approach it with a perfect system, knowing that you will succeed.

However, when people face a critical moment, they don't truly think things through thoroughly; instead, they launch a business or side hustle with some vulnerability, and with a 50/50 chance, they try to step onto the stage. That's why it becomes difficult to achieve success.

In most cases, people just feel like they've prepared. They might research something or create some materials. But deep down, they vaguely think, 'I've done all I can, now it's up to the actual performance.' And in the end, they're 'gambling.' 'I just vaguely did what I could' is not enough. You must set things up with the conviction that this strategy will definitely succeed. A business or side hustle will not succeed unless you identify the timing for success and set things up with clear intent and hypotheses.

If you push forward with a business or side hustle without the conviction of success, that's not a way to desire success; it's an experiment. An experiment where you can make mistakes and redo things many times. In today's world, most situations are often 'experiments'.

No, experiments are necessary for success. However, experiments are something you accumulate to make a business or side hustle succeed, and they are more like a life's work than something you use at a critical moment. It's a given.

Now, at a time when you absolutely must succeed here. A person who relies on luck at that point will never win. This is especially true in the stage of starting a business or side hustle. You cannot grasp success in the true sense. Precisely because it's a make-or-break battle, you must think thoroughly and increase your chances of winning, even by a tiny bit. Play to win. That's how you can seize victory.

When you must set something up. When you absolutely cannot lose. This applies even outside of starting a business or side hustle. At a crucial moment, instead of just hoping to win, think and think, set things up, and use all your strategic wisdom to draw the path to victory and success.

Success is not so easy that it will work out by chance. The timing for taking a gamble is not so lenient that you can win by relying on something unseen. Plan your strategy thoroughly. And then, challenge the game with the conviction that you will definitely win! You will succeed! That difference in mindset determines victory or defeat.

By the way, before I take on any challenge, when building a business or side hustle, I always draw a blueprint for securing victory. Then, I steadily proceed with preparations and make the strongest move at the opportune moment. It's not just about taking on battles you know you can win, but about creating situations where you can win any battle. Drawing the path to success. Please try to be mindful of this.