Private life or family life? Especially around the age of 28, one must choose between them. It is a definite fact that such a perception arises among people, especially women.

I want to get married, I want children, but I also want to do what I want to do. Aren't there some women who have put their private lives on hold to pursue the work they want to do?

Considering this situation, the reality that perceptions of childcare still differ between men and women becomes clear, but this time, we're not talking about family relationships, but about Recruit's initiatives.

Diversityis a word. Diversity means"diversity"means.Respecting and actively utilizing individual differencesBy doing so, respond to the constantly changing business environment,corporate advantageis to find.

Recruit Holdings has a Diversity Promotion Department.

Since 2008, the company began to implement improvement measures. Such as telework systems, establishment of in-office daycare centers, corporate contracts for babysitters,"Work-Life Balance Support Measures"were launched.

As a result, the ratio of working mothers, which had been less than 10%,23.2% in five yearsis said to have sharply increased.

Eventually"Work-Life Balance Support"The company, which succeeded in,"Support for Success"shifted to.

Instead of balancing home and work, they began to explore ways for women to succeed in the workplace while having a family.

As a result of a 43-item diversity questionnaire given to employees, differences in thinking between male and female employees became clear.

Male employees"a sign of growth"tend to seek positions as,

On the other hand, female employeesto realize the ideals they want to achievetended to seek positions as a means to an end.

For example, from a male employee,"based on one's own growth"let's say a position is recommended. Something like, "Why don't you aim higher by taking on a position?" or "You can grow more."

However,female employeesarebased on "purpose" rather than growth itselfso if it differs from the purpose they want to achieve, they will refuse to take on the position.

Therefore,For self-realization, 'there is also the option of a managerial position'By switching to this approach, female employees may find it easier to accept managerial positions.

There are significant differences in how men and women think about their careers.

Recognizing and accepting this fact, and changing communication, will likely create the possibility for women to take a step towards managerial positions.

Since fiscal year 2011, the company has been「Career Cafe 28」conducting this activity.At the age of 28, a period that can be called a turning point for womenThe purpose is to resolve anxieties about the future by having one-on-one interviews with senior working mothers and female employees from group companies.

'Career Cafe 28' has become a stimulating place for all female employees, and it is said that the satisfaction rate is 100%.'I found someone to talk to, and my anxieties about the future were resolved,' 'Through the stories and workshops of senior employees, I decided to focus on what I can do now without overthinking.'It is said that there are many positive, not at all pessimistic, comments like these.

As a result of continuing these initiatives,the working environment for women has greatly improved.It has.

Not forced by anyone, but an environment where one can personally feelan environment where one feels 'I want to work'.. Here, one cana workplace where one can feel 'I can work'.to make it so.Respecting the differences in thinking between men and womenand to improve the male-dominated work environment that still exists. As a result, that initiative likely increased productivity and is supporting the company.

In order to brighten Japan's future,the revitalization of new laboris said to be necessary to promote. If that refers to "women who wanted to work but gave up on working" at crossroads in their lives, then it would be a very powerful thing.

DiversityThe recognition of such activities themselves being increasingly incorporated into corporate activities, is overflowing with many possibilities.