About Web Marketing

We often receive inquiries like, 'I've created a website, but I'm not attracting any customers at all, so I want to rebuild it.' However, before rebuilding a website, we often find many cases where 'no customers are being attracted' in the first place. A website without a clear user flow and no visitors cannot possibly achieve results. There are various ways to create a user flow, such as SNS, YouTube, advertising, and SEO.

After creating the user flow, that's when the website truly competes. We meticulously analyze visitors' reactions using methods like access analysis tools and interviews to understand what content they are interested in, where they leave the site, and what kind of user flow will lead them to inquiries or purchases, and we continuously make improvements.

Customer acquisition, website planning, and improvement. It is only by designing through all of these that marketing has meaning. By designing marketing as a single flow, rather than just customer acquisition or just website improvement, it is possible to achieve maximum effectiveness.

Marketing Strategy Flow

The purpose of implementing marketing strategies is not merely to attract customers or improve a website, but ultimately to contribute to increased sales. To achieve this, it is necessary to plan and build a story from customer acquisition to website improvement. We will diligently work to attract people, help them smoothly acquire information, generate interest, and achieve goals such as purchases and inquiries.

1. Interview and Goal Confirmation

First, we will hold a meeting with the client to understand their current situation. During this, we will confirm the goals they wish to achieve and clarify common objectives. Nothing can begin without clearly defining the desired goals. Conversely, if the goals are clear, it becomes easier to formulate strategies.

If the methods to be taken are clear, we will propose specific measures to be implemented during the interview phase. If we cannot select a course of action on the spot, we will conduct research on the industry and market environment, and based on that research, we will propose strategies and actions.

2. Research and Strategy Formulation

Once the interview is complete, we will conduct industry research to select the appropriate marketing strategies. While 'marketing' is a single word, its methods are diverse. Approaches vary depending on the industry and situation, including social networks, SEO, advertising, YouTube videos, and LINE. Based on our research, we will propose marketing strategies tailored to your company, outlining what measures should be implemented.

As mentioned at the beginning, achieving results with a website is not about implementing just one measure. It is by planning a series of stories, from customer acquisition to information gathering, that long-term effectiveness can be achieved. We will propose the optimal flow based on our hypotheses.

3. Customer Acquisition and Improvement

Once the strategy is finalized, it's time for execution. If a website is needed for this story, we will build it; if advertising is needed, we will create it. We don't just offer advice; we provide end-to-end implementation, from creating deliverables to execution, analysis, and improvement.

Web marketing requires long-term monitoring, analysis, and improvement. Steadily attracting customers, consistently analyzing, and continuously improving – these are the most crucial steps for increasing sales. We are committed to your company's project and will diligently repeat improvements to boost sales.

4. In-house Web Marketer Training

There is no future for the operation and design of websites and web services unless they are permanently monitored, maintained, and improved. Times are constantly changing, and with each change, approaches and user needs also change. If you try to outsource everything to constantly monitor these changes and evolve your site, you will need an enormous budget.

So, what's the best approach? We understand that having in-house personnel acquire the skills to monitor sites and design strategies is the most efficient, effective, and low-cost method. Furthermore, during the actual development process, having knowledgeable individuals within the company who can discuss with the same knowledge and insights as those within the industry will undoubtedly lead to more constructive website production and development.

That is why we generously share our knowledge and insights with the person in charge, so that they can advance discussions based on accurate knowledge, and we will train them as a web marketer. Ultimately, we aim to build the skill set and system for personnel to handle everything from strategy design to execution in-house. Through meetings and practical application, we will share everything from industry information to web marketing methods, so we hope you will absorb it.

Available Measures

Web marketing is provided with the following content. Please note that we cannot provide technologies not listed below.

• Customer acquisition using advertising
• Customer acquisition using social networks
• Customer acquisition using LINE, YouTube, etc.
• SEO customer acquisition
• Analysis and improvement based on access data
• Website analysis and improvement based on qualitative research
• Online lead nurturing
• Content marketing
• Story design utilizing the above content

Regarding costs, everything is basically an estimate. In addition to performing web production as a set if necessary, monthly contracts are also available for sites that have been released and entered the operational phase, so please consult us in such cases.

Feel free to contact us

First, please contact us at our email address ( info@quon.ink ). Afterwards, the person in charge will get back to you to arrange the first meeting. During the initial face-to-face meeting, we will discuss understanding the situation and the future flow, and then the project will start. We look forward to creating the best website with all of you.